WHAT I DO — Earlier in 2015 I made a big career move by leaving my product marketing role at Google and joining one of the country's top digital design agencies, Fantasy Interactive. Talk about a humbling experience! Everyday I learn more about the creative process, client relationships and what separates good agencies from great agencies.
In the past, I was very fortunate to be part of Google's initiative to connect trusted digital advertising agencies with small businesses who need their help. After building and launching Google Partners in 2013, I led platform design and development, working hand-in-hand with a fantastic PM and Eng team. An important part of what I did was help ensure that all aspects of the Google Partners program were designed for a global audience.
BELIEFS & LEARNINGS — Everyone deserves to be treated with respect and kindness, whether it's your CEO or a paid vendor. Design matters...a lot. There's no substitute for face-to-face interaction. There's never a wrong time to do the right thing.
LOVE — I love a good challenge, softball, a well-crafted Manhattan, single malt Scotch, globetrotting, good grammar, Sci-Fi and exploring the Bay Area's many incredible restaurants and hidden gems.
WISH LIST — A vacation home in Guerneville, CA and a puppy.
Producer @ From April 2015 to June 2015 (3 months) Global Product Marketing Manager @ Global SMB Marketing - Google Partners
• Helped evolve Google Partners concept and define pillars of success
• Assisted senior leadership with segmentation, targeting and positioning
• Designed and executed complex program launch strategy with cross-functional collaborators
• Currently leading continued development of Google Partners platform
Previously, global lead for Google Engage for Agencies From April 2011 to December 2014 (3 years 9 months) Campaign Manager @ • Managed day-to-day campaign operations, volunteers, events, master voter database, and vendor relationships
• Trained candidate in core competencies such as fundraising, policy positioning, and canvassing
• Provided strategic direction to electoral modeling, marketing, and SMB outreach
• Assisted with governmental compliance documentation, filings and submissions to media organizations and NGOs From 2010 to 2010 (less than a year) San Francisco Bay AreaExecutive Director @ • Managed 2 staff, 5 volunteer committees, and a $500,000 organizational budget
• Turned around organization’s financial outlook, increasing operational lifespan by 550% in 6 months
• Represented the community in media interviews, contract negotiations, meetings with city officials, and at events
• Mediated delicate relationships and differing priorities of SMB stakeholders, funders, and government offices From 2009 to 2009 (less than a year) Greater Seattle AreaDirector of Field Operations @ • Trained and managed staff of 10 regional field organizers and constituency outreach coordinators
• Coordinated with 40+ targeted campaigns, developing customized field strategies for dissimilar district demographics
• Authored and oversaw the execution of TNDP’s statewide field plan
• Navigated oftentimes-conflicting priorities of multiple campaigns, Democratic activists, and senior party leadership From 2008 to 2008 (less than a year) Greater Nashville AreaProgram Manager, Marketing & Special Events @ • Doubled PSCA’s operating income via the creation of new revenue streams and the monetization of existing programs
• Collaborated closely with designers, printers, and other vendors to produce printed and online marketing assets
• Created advertising program and exceeded ad sales goals by 900% From 2005 to 2006 (1 year) Greater Seattle AreaField Manager @ • Outperformed over 1,000 employees in 63 U.S. offices, consistently ranking 1st in national fundraising reports
• Raised funds and support for environmental initiatives such as the Clean Cars for Washington Act of 2005
• Trained new hires in fundamentals of grassroots political fundraising From 2004 to 2005 (1 year) Greater Seattle AreaField Organizer @ • Recruited, trained, and coordinated over 300 volunteers in 8 weeks in Tampa Bay area
• Executed grassroots campaign strategies in over 60 targeted Florida voting precincts
• Maintained 7-day, 110-hour workweeks for 8 weeks From 2004 to 2004 (less than a year) Tampa/St. Petersburg, Florida Area
Executive MBA: Marketing Certification, Marketing @ University of Pennsylvania - The Wharton School From 2014 to 2014 B.A., Public Policy Studies; Managerial Studies: Corporate Strategy @ Vanderbilt University From 2001 to 2008 Nick Wells is skilled in: Product Marketing, Product Management, Program Management, Account Management, Community Building, Partnership Marketing, Acquisition Marketing, Fundraising, Public Speaking, Presentation Development, Strategic Planning, Project Management, Webmaster Services, Marketing, Creative Direction