Co-Founder, Strategy at Hundred Percent
New York, New York
MUH-TAY-ZIK | HOF-FER
Director of Strategy
November 2016 to November 2017
Greater New York City Area
Hundred Percent
Co-Founder, Strategy
Greater New York City Area
Serviceplan New York // US House of Communication
Managing Partner, Director of Strategy
February 2018 to April 2019
Greater New York City Area
Ogilvy RED
Global Consulting Partner
September 2015 to November 2016
Pereira & O'Dell
Vice President of Strategy
July 2010 to December 2014
Venables Bell and Partners
Brand Strategy Director
January 2006 to July 2010
TBWA Chiat Day Los Angeles
Senior Planner
2002 to 2005
TBWA London
Planner
2000 to 2002
Saatchi & Saatchi London
Account Executive
1998 to 2000
Won both AOR and project business with clients across multiple categories. From a major league sports team and hugely successful UK online real estate company entering the US market to a rapidly growing East Coast beverage brand and KeyMe, a $125MM-funded mid-stage start-up shaking up a $10B category. Won both AOR and project business with clients across multiple categories. From a major league sports team and hugely successful UK online real estate company entering the US market to a rapidly growing East Coast beverage brand and KeyMe, a $125MM-funded mid-stage start-up shaking up a $10B category.
What company does Nick Chapman work for?
Nick Chapman works for MUH-TAY-ZIK | HOF-FER
What is Nick Chapman's role at MUH-TAY-ZIK | HOF-FER?
Nick Chapman is Director of Strategy
What industry does Nick Chapman work in?
Nick Chapman works in the Marketing and Advertising industry.
📖 Summary
Director of Strategy @ MUH-TAY-ZIK | HOF-FER Won both AOR and project business with clients across multiple categories. From a major league sports team and hugely successful UK online real estate company entering the US market to a rapidly growing East Coast beverage brand and KeyMe, a $125MM-funded mid-stage start-up shaking up a $10B category. From November 2016 to November 2017 (1 year 1 month) Greater New York City AreaCo-Founder, Strategy @ Hundred Percent Hundred Percent is an independent and passionate group of industry experts working to help brands have meaningful positive impact in the world. With trusted media, production and recruitment partners, we are a nimble, no overhead team able to do a lot with relatively little. We’re one hundred percent about finding like minded people and brands who have the mutual heart to do good things. www.hundredprcnt.com Greater New York City AreaManaging Partner, Director of Strategy @ Serviceplan New York // US House of Communication One of four Managing Partners to launch Serviceplan New York. Developed campaigns for KeyMe, BMW + International Women’s Day and The One Club. And within the larger Serviceplan network, successfully helped pitch Credit Suisse globally, consulted on LEGO, SK Hynix and Turkish Airlines, while providing numerous global accounts with US perspective across multiple categories.Left to start a new venture - something completely unencumbered - with my three partners and longtime colleagues: Jay Benjamin, Suzanne Reeves-Lau and Nick Johnson. From February 2018 to April 2019 (1 year 3 months) Greater New York City AreaGlobal Consulting Partner @ Ogilvy RED VP Global Consulting Partner at Ogilvy RED, tackling global strategic solutions for positioning and product innovation for Coca Cola, Samsung and the Intercontinental Hotel Group. For Diet Coke worked on rethinking product, packaging, positioning and communication strategy turning a brand with declining sales since 2006 back to growth of +6% and 4MM new households. From September 2015 to November 2016 (1 year 3 months) Vice President of Strategy @ Pereira & O'Dell Architect of the strategic planning discipline at Pereira O’Dell, department founder and designer of POD strategic proprietary processes and practices.Responsible for strategic leadership on all accounts, management and mentoring of the POD strategy department and maintaining the agency’s culture and philosophy of planning across offices in San Francisco, New York and Sao Paulo.Strategic lead for new business helping the agency build a roster of clients including Mattel, Henkel, Airbnb, Intel, Skype,The Cheesecake Factory, Memorial Sloan Kettering, BevMo!,1-800 Contacts and New Era.In 2014 Pereira O’Dell was named one of the top ten most innovative companies in advertising by Fast Company and one of the Innovators of the Year by Creativity Magazine. In 2013 the Agency was named to both Ad Age and Creativity’s Agency A-lists. From July 2010 to December 2014 (4 years 6 months) Brand Strategy Director @ Venables Bell and Partners Primary Accounts:Con Agra Foods: Orville Redenbacher’s, Slim Jim, Chef Boyardee, AlexiaH.B.O. Home Entertainment: Sopranos, Sex and the City, Entourage, Rome, The Wire and HBO Comedy and Movie titlesBarclays: Barclays Masterbrand, Barclays iShares and iPathVIZIOAdditional Accounts & Projects: Fresca, Robert Mondavi, 24 hour fitness, Sprint, PG&E & AudiWinning Pitches and new business acquisitions: Con Agra - Orville Redenbacher’s and Slim Jim (2007), Alexia (2008), Chef Boyardee (2010), Sprint, 24 Hour Fitness & VIZIOResponsibilities: Partnering with Account, Creative and Communications Strategy Directors to lead strategic and creative development across a number of accounts, management and mentoring of strategists and junior strategists, developing and promoting VB&P strategic practices and excellence, internally, with clients and within the advertising community. From January 2006 to July 2010 (4 years 7 months) Senior Planner @ TBWA Chiat Day Los Angeles Primary Accounts:Masterfoods: Pedigree Shell (aftermarket car brands): Black Magic, Fix-A-Flat, Rain-X, Gumout, The OutlawAdditional Projects: Energizer, Whiskas, Playstation, Seeds of ChangeWinning Pitches: Pedigree, Nextel, Anheuser-BuschResponsibilities: Strategic brand stewardship of consumer target identification, insight exploration, brand positioning, brief development, creative development/evaluation (quantitative and qualitative) and tracking/effectiveness analysis. From 2002 to 2005 (3 years) Planner @ TBWA London Primary Accounts: Virgin One (financial), Thomas Cook (travel), Holsten (beer) & npower (utilities)Additional Projects: Science Museum (Lead Planner)Winning Pitches: Cunard (Cruise Line), South Africa Tourist Board, Finnish Tourist Board, Malaysia Tourist BoardResponsibilities: Assisting in strategic development, writing creative briefs and briefing teams, moderating groups, writing and presenting debriefs, tracking and effectiveness analysis, commissioning and developing quantitative and qualitative research projects and consulting on U.K. consumer perspectives for the TBWA network. From 2000 to 2002 (2 years) Account Executive @ Saatchi & Saatchi London Primary Accounts: Army Recruitment, Anchor (Dairy), Sony (Electronics – Pan European), Delta (Airline Pan-European).Responsibilities: Contact reports, status reports, management of internal team members and materials, management of project timings and budgets, BACC/RACC clearance. Additional involvement in writing briefs and briefing teams, strategic development and establishing tracking and effectiveness measures. From 1998 to 2000 (2 years)
Extraversion (E), Intuition (N), Feeling (F), Judging (J)
2 year(s), 5 month(s)
Unlikely
Likely
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