Nancy Lugassy
Senior Director, Human Insights and Strategy at Known | New York, New York, United States
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As the Director of Strategy at Publicis Groupe, Nancy Lugassy plays a pivotal role in shaping the marketing landscape for Verizon's Consumer Lines of Business (LOBs). With a keen focus on consumer insights, Nancy leverages her expertise in market research and integrated marketing to craft compelling narratives that resonate with diverse audiences. Her ability to translate data-backed insights into actionable strategies not only enhances brand engagement but also drives measurable results for her clients.
Leading a cross-functional team of eight, Nancy fosters a collaborative environment where creativity meets strategy. She believes that understanding consumer desires is essential to pinpointing opportunities for brands to connect meaningfully along the customer journey. By integrating media strategy with content development, she ensures that every campaign is not only visually appealing but also strategically sound, maximizing reach and impact.
Nancy's proficiency in search engine optimization (SEO) further amplifies her strategic initiatives, allowing her to optimize content for visibility and engagement across digital platforms. Her commitment to primary research enables her to stay ahead of market trends, ensuring that her strategies are not just reactive but also proactive in addressing the evolving needs of consumers.
In an industry that thrives on innovation and adaptability, Nancy Lugassy stands out as a compelling storyteller and a strategic thinker, dedicated to bridging the gap between brands and their audiences through insightful, data-driven marketing solutions.
Senior Director, Human Insights and Strategy at Known in June 2024 to Present
Director of Strategy at Publicis Groupe in February 2023 to June 2024
Senior Strategist, Researcher at M Booth in June 2022 to February 2023
Research and Strategic Content Consultant at MC² Experience in December 2017 to March 2020
Associate Director of Strategy and Insights, Senior Brand Strategist at R2integrated in March 2012 to July 2017
Research and Strategy Executive at Creative Artists Agency in November 2010 to September 2011
Digital Brand Strategist at R2integrated in February 2006 to November 2010
Junior Associate at SS+K in February 2005 to February 2006
Account Coordinator at Grey Group in August 2004 to January 2005
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Marketing
Brand Marketing
Copywriting
Search Engine Optimization (SEO)
Branding
Market Research
Business Insights
Storytelling
Integrated Marketing
Digital Marketing
Client Services
Presentation Skills
Brand Strategy
Branding & Identity
Media Strategy
Content Marketing
Content Strategy
Customer Engagement
Focus Groups
Consumer Behavior
Secondary Research
Search Engine Marketing (SEM)
Keyword Research
Web Content Writing
Brand Awareness
Strategic Insights
Brand Equity
Customer Insight
Qualitative Research
Pay Per Click (PPC)
Primary Research
Consumer Insight
Positioning
Brand Design
Google Ads
Content Development
Concept Development
Presentations
Brand Management
Ethnography
Quantitative Research
Fast-Moving Consumer Goods (FMCG)
Client Accounts
LinkedIn
Competitive Analysis
Campaigns
Survey Design
Segmentation
Research Design
Brand Development
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Discover more about KnownWhat is Nancy Lugassy email address?
Email Nancy Lugassy at [email protected]. This email is the most updated Nancy Lugassy email found in 2026.
What is Nancy Lugassy phone number?
Nancy Lugassy phone number is +19736109206.
How to contact Nancy Lugassy?
To contact Nancy Lugassy send an email to [email protected]. If you want to call Nancy Lugassy try calling on +19736109206.
What company does Nancy Lugassy work for?
Nancy Lugassy works for Known
What is Nancy Lugassy's role at Known?
Nancy Lugassy is Senior Director, Human Insights and Strategy
What industry does Nancy Lugassy work in?
Nancy Lugassy works in the Advertising Services industry.
Nancy Lugassy Email Addresses
Nancy Lugassy Phone Numbers
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