Senior Manager, Consumer Insights and Research at National Football League (NFL)
New York, New York
National Football League (NFL)
Senior Manager, Consumer Insights and Research
National Football League (NFL)
Manager, Consumer Insights and Research
October 2016 to July 2019
Greater New York City Area
Consumer Insights Rookie
May 2013 to August 2013
June 2012 to August 2012
New York, NY
Associate Manager, Global Consumer Insights
January 2016 to October 2016
Global Consumer Insights Coordinator
July 2014 to December 2015
What company does Mindy Weiss work for?
Mindy Weiss works for National Football League (NFL)
What is Mindy Weiss's role at National Football League (NFL)?
Mindy Weiss is Senior Manager, Consumer Insights and Research
What industry does Mindy Weiss work in?
Mindy Weiss works in the Market Research industry.
Senior Manager, Consumer Insights and Research @ National Football League (NFL) Manager, Consumer Insights and Research @ National Football League (NFL) From October 2016 to July 2019 (2 years 10 months) Greater New York City AreaConsumer Insights Rookie @ Under Armour Created a strategic plan to help Under Armour aggregate customer feedback into a Voice of the Customer Program that would allow for multi-channel analysis and reporting• Completed an internal audit of current customer touch-points• Moderated stakeholder meetings to determine Under Armour's needs in a VOC program• Researched and interviewed Voice of the Customer software vendors• Compiled and presented an extensive roadmap for the most effective implementation and execution of a Voice of the Customer Program, including best practices and vendor recommendations From May 2013 to August 2013 (4 months) Baltimore, MDStrategy Intern @ Seiden • Studied brand strategy by performing segmentations and analyzing target markets • Researched and analyzed the cross-category sub-branding strategy • Completed shelf research and created shelf-sets• Performed extensive research on health claims on food labels and their potential impact on the nutritional supplements industry From June 2012 to August 2012 (3 months) New York, NYAssociate Manager, Global Consumer Insights @ Under Armour Spearheaded research for the Basketball, Team Sports, and Olympics Categories• Partnered with GMs to understand business goals and challenges• Ensured the ‘Voice of the Customer’ remained top-of-mind for team members• Designed and executed domestic and international research projects, including moderating focus groups, conducting in-depth interviews, and writing/analyzing surveys, to deliver timely and impactful insights Oversaw UA’s Online Community • Prioritized projects and ensured that Insights team maximized the utility of panel contract• Supervised vendor from project scoping through final deliverable• Presented findings from Community to stakeholders across various business unitsManaged Under Armour’s syndicated market data subscriptions and served as team’s ‘Market Data Expert’• Developed market data reports to keep the organization informed of industry trends • Conceptualized and implemented an 'Ambassador Program’ to increase the value of UA’s market data subscriptions From January 2016 to October 2016 (10 months) Baltimore, MarylandGlobal Consumer Insights Coordinator @ Under Armour Executed qualitative and quantitative research projects to provide insights to Marketing, Product, and Innovation• Hosted stakeholder meetings to determine project objectives and scope• Wrote and edited surveys• Developed focus group guides• Moderated focus groups and in-depth interviews• Synthesized quantitative and qualitative data into actionable insights• Compiled engaging research reports• Presented findings to key stakeholders, including executive team membersManaged vendor relationships, including primary research suppliers and syndicated services • Screened potential research suppliers; stayed up-to-date on innovative vendor offerings From July 2014 to December 2015 (1 year 6 months) Baltimore, Maryland
Introversion (I), Sensing (S), Feeling (F), Judging (J)
1 year(s), 1 month(s)
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