Mike Wien
Keynote Speaker - Helping Franchisees Beat the Goliaths in Their Local Markets at Specific Edge Institute | Boulder, Colorado, United States
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Mike Wien is a dynamic professional speaker and the author of "The Specific Edge: How Sustained Effort Wins in Business and Life." Currently serving as a Keynote Speaker at the Specific Edge Institute, Mike specializes in empowering franchisees and professional services firms to harness their unique strengths and navigate competitive landscapes. His expertise lies in helping these "Davids" effectively challenge the "Goliaths" in their local markets, ensuring they leverage their brand equity to achieve sustainable growth.
At the Specific Edge Institute, Mike leads a variety of initiatives aimed at enhancing business development and sales strategies for his clients. Through engaging keynote speeches, interactive workshops, and personalized consulting sessions, he equips entrepreneurs with actionable insights and tailored strategies. His focus on team leadership and effective marketing research allows franchisees to identify and capitalize on their distinct advantages, fostering a culture of innovation and resilience.
Mike's extensive experience in advertising, public relations, and B2B marketing further enriches his approach, enabling him to deliver comprehensive solutions that resonate with his audience. By emphasizing the importance of sustained effort and strategic planning, he inspires participants to adopt a proactive mindset, ultimately transforming challenges into opportunities for growth. With a proven track record of success, Mike Wien continues to be a pivotal figure in the franchise and professional services sectors, guiding clients toward achieving their business goals and thriving in competitive environments.
Keynote Speaker - Helping Franchisees Beat the Goliaths in Their Local Markets at Specific Edge Institute in July 2003 to Present
Vice President and Board Member at USA Triathlon in January 2013 to December 2019
Adjunct Professor Of Marketing and Franchising - Retired at Georgia State University in January 2005 to June 2018
Board Member at Atlanta Track Club in January 2008 to December 2016
Managing Director of Marketing at Deloitte & Touche in January 1996 to January 2003
Group Vice President Marketing at Cole Taylor Bank in January 1991 to September 1995
Group Senior Vice President at Citicorp in August 1987 to February 1990
V.P. Global Marketing at Omni Hotels in November 1984 to September 1987
Director of Brand Management at PepsiCo in June 1982 to November 1984
Marketing Director - Corn Products at PepsiCo in July 1975 to June 1982
Marketing Director at PepsiCo in January 1975 to January 1982
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Public Speaking
Dynamic Speaker
Motivational Speaking
Marketing
Business Strategy
Marketing Strategy
Business Development
Strategic Planning
Entrepreneurship
Market Research
Brand Management
Social Media
New Business Development
Marketing Management
Sales
Brand Development
Strategy
Digital Marketing
Competitive Analysis
Team Leadership
Leadership
Advertising
Product Marketing
Marketing Communications
Social Networking
Strategic Partnerships
Customer Service
Segmentation
Online Marketing
Education
Key Account Management
Event Management
Team Building
Hiring
Social Media Marketing
Integrated Marketing
Event Planning
Public Relations
B2B
Sponsorship
Online Advertising
CRM
Start-ups
Marketing Research
Lead Generation
Customer Relations
Experienced Speaker
Conference Speaking
Talent Acquisition
Franchising
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What is Mike Wien email address?
Email Mike Wien at [email protected] and [email protected]. This email is the most updated Mike Wien email found in 2026.
What is Mike Wien phone number?
Mike Wien phone number is +14042320058.
How to contact Mike Wien?
To contact Mike Wien send an email to [email protected] or [email protected]. If you want to call Mike Wien try calling on +14042320058. (updated on October 29, 2024)
What company does Mike Wien work for?
Mike Wien works for Specific Edge Institute
What is Mike Wien's role at Specific Edge Institute?
Mike Wien is Keynote Speaker - Helping Franchisees Beat the Goliaths in Their Local Markets
What industry does Mike Wien work in?
Mike Wien works in the Spectator Sports industry.
Mike Wien Email Addresses
Mike Wien Phone Numbers
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