SEM Specialist @ From June 2015 to Present (7 months) Campaign Manager, SEM & Display @ • Manage SEM accounts for multiple B2B companies in the technology and software industries. Digital advertising includes Pay-Per-Click (PPC), Google Display Network, Remarketing, and YouTube • Weekly and monthly reporting and analysis of campaign performance with clients • Manage and forecast...
SEM Specialist @ From June 2015 to Present (7 months) Campaign Manager, SEM & Display @ • Manage SEM accounts for multiple B2B companies in the technology and software industries. Digital advertising includes Pay-Per-Click (PPC), Google Display Network, Remarketing, and YouTube • Weekly and monthly reporting and analysis of campaign performance with clients • Manage and forecast client budgets based on key performance indicators (KPIs) • Strategy development and optimization of digital advertising campaigns including: account builds, restructuring, A/B testing and ad copy writing. Channels: Google AdWords, Bing Ads, YouTube From September 2014 to June 2015 (10 months) PPC Specialist @ • Managed Pay-Per-Click (PPC) accounts, performed analysis and adjustments on bids, keywords, and account structure for three Build.com network sites through Google AdWords, Bing adCenter, and Adobe Marketing Cloud interfaces • Analyzed current customer trends, monitored customer behavior on search engines, networks stores, and landing pages to optimize campaign performance and maximize return on investment using data from the Adobe Marketing Cloud suite and Google Analytics • Managed Product Listing Ads (PLAs), and evaluated the performance of product ads while working along side the Comparison Shopping Engine (CSE) team to optimize Google Shopping feeds • Collaborated to exceed network site goals and company goals; worked with all other branches of marketing and operations monitoring overall spending and revenue trends on a daily basis to hit monthly revenue and profitability goals From August 2013 to September 2014 (1 year 2 months) Account Manager @ • Account management • eCommerce sales • Customer relations and retention From January 2013 to July 2013 (7 months) Lead Admissions Counselor @ • Account management • Student advising, enrollment, recruiting • Financial aid support From June 2010 to December 2012 (2 years 7 months) Sports Editor, Staff Writer @ • Proofread and reworked articles by reporters • Wrote weekly articles on deadline • Worked alongside athletic department • Reported at NCAA sporting events From January 2008 to December 2008 (1 year) BA, Journalism @ California State University-Chico From 2004 to 2008 Master of Business Administration (M.B.A.), 3.75 @ Ashford University From 2010 to 2012 Mike Wagner is skilled in: Marketing, PPC, Social Networking, Digital Marketing, SEM, Sales, Online Marketing, Omniture, Public Speaking, Leadership Development, Social Media Marketing, Social Media, Account Management, Editing, Retaining Customers
June 2015 to Present
Campaign Manager, SEM & Display
September 2014 to June 2015
August 2013 to September 2014
January 2013 to July 2013
Lead Admissions Counselor
June 2010 to December 2012
California State University, Chico
Sports Editor, Staff Writer
January 2008 to December 2008
What company does Mike Wagner work for?
Mike Wagner works for YDesign Group
What is Mike Wagner's role at YDesign Group?
Mike Wagner is SEM Specialist
What industry does Mike Wagner work in?
Mike Wagner works in the Retail industry.
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