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Mike Janover

Vice President of Marketing, Brand and Customer Strategy

Vice President of Marketing, Brand and Customer Strategy at Banana Republic

San Francisco Bay Area

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Mike Janover's Email Addresses & Phone Numbers

Mike Janover's Work Experience

Banana Republic

Vice President of Marketing, Brand and Customer Strategy

San Francisco Bay Area


Vice President of Marketing

January 2016 to April 2019

San Francisco Bay Area

Juice Beauty, Inc.

Managing Director, eCommerce & Digital Marketing

2013 to 2015

San Rafael, CA

Mike Janover's Education

Ithaca College

Bachelor of Science (B.S.), Television & Radio, 3.4

1992 to 1995

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About Mike Janover's Current Company

Banana Republic

Leading a team to drive profitable growth, increase CLTV, file growth, productivity, customer segmentation, CRM and sales by driving media strategy and promotions planning.

Frequently Asked Questions about Mike Janover

What company does Mike Janover work for?

Mike Janover works for Banana Republic

What is Mike Janover's role at Banana Republic?

Mike Janover is Vice President of Marketing, Brand and Customer Strategy

What is Mike Janover's personal email address?

Mike Janover's personal email address is m****[email protected]

What is Mike Janover's business email address?

Mike Janover's business email addresses are not available

What is Mike Janover's Phone Number?

Mike Janover's phone (**) *** *** 413

What industry does Mike Janover work in?

Mike Janover works in the Marketing and Advertising industry.

About Mike Janover

📖 Summary

Vice President of Marketing, Brand and Customer Strategy @ Banana Republic Leading a team to drive profitable growth, increase CLTV, file growth, productivity, customer segmentation, CRM and sales by driving media strategy and promotions planning. San Francisco Bay AreaVice President of Marketing @ ModCloth Managed team of 35+ employees driving brand management, marketing research, advertising, CRM, direct mail, promotions, retention marketing, demand forecasting and commercial planning, email/push, CRM, co-marketing, mobile, marketing analytics, creative, photography, marketing operations, and social media and public relations. From January 2016 to April 2019 (3 years 4 months) San Francisco Bay AreaManaging Director, eCommerce & Digital Marketing @ Juice Beauty, Inc. Change the beauty category by leading direct response advertising, demand generation, digital marketing, brand experiences, eCommerce, infomercial, merchant partners and marketing and communications efforts for Juice Beauty's portfolio of products and distribution channels. From 2013 to 2015 (2 years) San Rafael, CADirector of Marketing @ Yahoo! Inc. Responsible for all TV, print, radio, outdoor, and online marketing programs for Yahoo! in the US, as well as management of all corporate sponsorships, barter relationships, product placement and Yahoo! Buzz content syndication. Scope included coordinating all media efforts across 10+ business units to develop cross-platform, 360-degree marketing campaigns that delivered brand and business performance metrics. Manage agencies, as well as internal stake holders for media efficiencies, product placements and network integration opportunities, as well as lead Yahoo! Buzz content syndication strategy and implementation across television, radio, outdoor and online channels. From 2002 to 2006 (4 years) Sunnyvale, CAMedia Director @ Organic Inc. Launched and built the interactive marketing practice for the west coast office. Co-developed of the marketing solutions work flow process and methodology, hired and trained ten new staff members within both the media and client services teams. Drove global partnership strategy and client services team managing all interactive client relationships and account planning teams. During my last year at Organic I was the Sales Director for Organic’s western region. Partial client list included Gap Inc.,, Home Depot,, Midway, Special Olympics, Sprint PCS,, and Washington Mutual. From 1999 to 2002 (3 years) San Francisco, CAMedia Director @ Thunder House/McCann-Erickson Developed and managed the Media group for the Thunder House Boston office. Built media group to seven employees and generated over $4M in agency revenue. Managed all print, direct mail and interactive media campaigns. Responsibilities included account planning, media planning, media buying, performance reporting, developing third party vendor relationships, revenue forecasts, employee recruitment and new business development. From 1996 to 1999 (3 years) Cambridge, MAAssistant Account Executive @ The Weber Group Full service public relations firm with over $100 MM in revenue and 500 employees. Responsibilities included developing media lists, researching speaking opportunities, writing speaking proposals, researching and maintaining editorial calendars, pitching editorial opportunities and monitoring industry trends. From 1995 to 1996 (1 year) Cambridge, MAMarketing Consultant @ The Janover Group I help companies tell compelling stories. In some cases, I focus on consumer marketing and advertising programs (acquisition, conversion and retention), and for other clients I concentrate on industry or B2B marketing and research programs to help identify, convert and retain customers and partners. In either case, I help clients identify consumer/customer insights that crystallize marketing and communication strategies and tactics. Sample clients; Bleacher Report (Turner), CBS Local,, Halogen Network, Juice Beauty, NetShelter (Ziff Davis) and Peel Technologies (Samsung). From 2013 to 2014 (1 year) San Francisco Bay AreaSVP Digital Marketing & eCommerce @ Perricone MD Responsible for digital acquisition, conversion and retention strategies, customer care, telesales, social media and P&L management of our various eCommerce sites, platforms, merchandising and operations across the globe. From 2011 to 2013 (2 years) San Francisco Bay AreaVice President of Marketing @ CBS Interactive Responsible for all consumer acquisition, conversion and retention marketing for half the brands within the CBSi portfolio including BNET,, CBS Money Watch,, CNET, Tech Republic and ZDNet. In addition, I also managed CBSi cross platform content syndication packages across CBS corporation assets including CBS Radio, CBS TV affiliates and Outdoor media.I also managed the research team which supports sales, product, and marketing teams across the organization for initiatives such as usability testing, syndicated tracking and reporting, focus groups, ad effectiveness studies and brand health metrics such as awareness and customer satisfaction.Full portfolio of brands can be found at From 2006 to 2010 (4 years) San Francisco, CAVice President, Marketing @ CNET Responsible for all acquisition, conversion and retention marketing efforts for both consumer and trade targets in the United States, web site user experience, design, research, customer care and product strategy for the CNET business unit. - Managed research team that support web site experience teams, sales programs, and marketing strategy.- Managed creative team responsible for internal and external advertising efforts, sales support and web site/digital experiences.- Manage marketing teams responsible for trade shows, industry marketing, barter marketing, online and offline media, search engine optimization, search engine marketing, CNET Editor Choice Awards, permissions, internal communications brand management and guidelines.- Manage customer care team responsible for all registration, subscription and user experience.- Manage team of six direct reports 32 indirect reports From 2006 to 2008 (2 years) San Francisco, CA

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In a nutshell

Mike Janover's Personality Type

Extraversion (E), Intuition (N), Feeling (F), Judging (J)

Average Tenure

2 year(s), 6 month(s)

Mike Janover's Willingness to Change Jobs



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