Mike Campbell
Head of International Effectiveness at Ebiquity plc | United Kingdom
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Mike Campbell serves as the Head of International Effectiveness at Ebiquity plc, where he is at the forefront of transforming the Effectiveness team into a truly global powerhouse. His primary mission is to deliver world-class analytics that resonate across all major international markets, ensuring that Ebiquity remains a leader in marketing effectiveness. With a robust background in analytics and consumer behavior, Mike is adept at leveraging data-driven insights to enhance marketing strategies and drive measurable results for clients.
In his current role, Mike is spearheading several key projects aimed at advancing Ebiquity's analytical capabilities. By integrating cutting-edge technologies and methodologies, he is expanding the team's ability to assess not only the traditional short to medium-term impacts of marketing and sales investments but also the long-term drivers of brand equity. This holistic approach allows clients to understand the full spectrum of their marketing effectiveness, enabling them to make informed decisions that optimize their investments.
Mike's expertise in predictive modeling and market research positions him as a thought leader in the industry. He employs competitive analysis and market analysis techniques to uncover valuable insights, helping brands navigate the complexities of consumer behavior in an ever-evolving marketplace. His strategic vision and management skills are instrumental in fostering a culture of innovation within the team, ensuring that Ebiquity continues to deliver exceptional value to its clients on a global scale. Through his leadership, the Effectiveness team is not just adapting to the changing landscape of marketing analytics but is actively shaping its future.
Head of International Effectiveness at Ebiquity plc in May 2015 to Present
Managing Director at Ninah Consulting, London in January 2003 to March 2015
Head of Analytical Consulting in the UK and latterly Commercial Head of Europe at Information Resources (IRI) in January 1995 to January 2004
Account Director and Consumer Panel Consultant at AC Nielsen in January 1990 to September 1995
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Customer Insight
Analytics
Segmentation
FMCG
Consumer Behaviour
Management
Market Research
Predictive Modeling
Marketing Research
Strategy
Competitive Analysis
Predictive Analytics
Quantitative Research
Market Analysis
Marketing Strategy
Shopper Marketing
Business Strategy
Marketing
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Discover more about Ebiquity plcWhat is Mike Campbell email address?
Email Mike Campbell at [email protected]. This email is the most updated Mike Campbell email found in 2026.
What is Mike Campbell phone number?
Mike Campbell phone number is +16613454815.
How to contact Mike Campbell?
To contact Mike Campbell send an email to [email protected]. If you want to call Mike Campbell try calling on +16613454815. (updated on October 24, 2024)
What company does Mike Campbell work for?
Mike Campbell works for Ebiquity plc
What is Mike Campbell's role at Ebiquity plc?
Mike Campbell is Head of International Effectiveness
What industry does Mike Campbell work in?
Mike Campbell works in the Advertising Services industry.
Mike Campbell Email Addresses
Mike Campbell Phone Numbers
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