Mihaela Rodica Stanoiu's Email Addresses & Phone Numbers

📖 Summary

Senior Marketing Manager Europe @ From August 2015 to Present (4 months) Düsseldorf Area, GermanyMarketing Manager Romania & Bulgaria @ Marketing Management: - Corporate brand strategy in Romania & Bulgaria - Marketing communication strategy for all Samsung product categories (Mobile Phones, Tablets, TV, AV, Home Appliances, IT) for B2C and B2B markets - Holistic communication: product launches, consumer / dealers events, promotions, digital, retail Resources Management: - Coordinate Marketing Department: ATL, BTL, PR, CSR, Digital, CRM, Social Media, Research, Retail (shop display, POPs, promoters, merchandisers) - Manage marketing agencies - Make and implement marketing budget Achievements: - 2014 ‘Most Loved ITC Brand in Romania’, following 5 years strong growth of Samsung brand - 2013 ‘European Employee of the Year in Marketing’, Samsung Europe HQ - 2014 ‘Global Marketing Award’, Samsung HQ Korea - 2013 - 2014 ‘Best Product Launch of the Year’, ‘PR Innovator of the Year’, Romanian PR Gala Awards ‘Best CSR Program in Education in Romania’, ‘Best CSR Program in Samsung Europe’ From September 2009 to July 2015 (5 years 11 months) Strategy Development Director @ Brand and communication strategy for holistic campaigns: Creative, Media, BTL, PR, CRM and In Store. The strategies cover entire clients’ portfolio of Tempo Group, e.g.: Financial Services (Erste Bank, Raiffeisen Bank), FMCG (Danone, Tuborg), Auto (Audi, Porsche), Real Estate (Colliers), Pharma (Roche)) From 2008 to 2009 (1 year) Brand Development Strategy Director @ Coordination of brand strategy process within the agency: brand positioning, creative strategy, communication planning strategy (ATL, BTL, PR, CRM, In Store), communication plans development and budgets management for all clients of the agency, covering: FMCG, Medicine, Financial Services, Luxury, Auto, Media From 2006 to 2008 (2 years) Head of Communication Planning for Procter & Gamble Balkans @ Communication strategy for all P&G brands & regional coordination of teams in Balkans (Romania, Bulgaria, Serbia, Macedonia, Bosnia, Albania): - Fabric & Home Care: Ariel, Tide, Bonux, Mr. Proper, Ace, Lenor, Fairy - Female, Baby & Oral Care: Always, Discreet, Pampers, Blend a Med - Beauty: Wella, Londa, Head&Shoulders, Pantene, Wash&Go, Max Factor, Hugo Boss Lead all communication projects: strategies ATL & BTL (events, in store, PR, direct marketing, co-op activities), plans budgeting and consumer researches From 2003 to 2006 (3 years) Communication Manager for Procter & Gamble Balkans @ Communication strategy for Fabric & Home Care category and team coordination - Propose and develop communication strategy and budget - Develop Brand Communication Review and monthly analysis - Analyze local market & consumer and identify communication opportunities From 2001 to 2003 (2 years) Media Planner @ Media planning and buying for: Aviva, Canon, Sony, Porsche, GlaxoSmithKline, Perfetti van Melle New business projects (media strategy and presentations for agency’s pitches) From 2000 to 2001 (1 year) Marketing Supervisor @ Draw up marketing tools: audience studies, advertising packages Analyse market analysis and setting the rate card for media vehicles From 1998 to 2000 (2 years) Planning & EDP Executive @ Settle and supervise clients’ contracts Make selling statistics Supervise IT network and media planning program (keep connection with Paris office) From 1997 to 1998 (1 year) Analyst @ Analyze the external market evolution for raw materials and stock exchange indicators From 1996 to 1997 (1 year) PhD, Marketing @ Academy of Economic Studies, Faculty of Marketing, Bucharest From 2007 to 2011 Master, Marketing and Business Communication @ Academy of Economic Studies, Faculty of Marketing, Bucharest From 2000 to 2002 Diploma, Cybernetics, Statistics and Computer Science @ Academy of Economic Studies, Faculty of Faculty of Cybernetics, Statistics and Computer Science, Bucharest From 1991 to 1996 Bachelor's degree, Mathematics-Physics @ High-School “Gh. Lazar”, Bucharest From 1987 to 1991 Mihaela Rodica Stanoiu is skilled in: Marketing Communications, Corporate Communications, Brand Management, Advertising, Marketing Strategy, Marketing Research, Strategic Planning, Public Relations, Corporate Social Responsibility, Event Management, Media Planning, Budget, Team Leadership, Teaching, Computer Proficiency, Driving License