Michelle Trought
Director of Direct Marketing Sustainer at Heifer International | Atlanta, Georgia, United States
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Michelle Trought serves as the Director of Direct Marketing Sustainer at Heifer International, where she leverages her extensive 17 years of non-profit fundraising experience to drive impactful strategies for expanding the organization’s monthly giving program. In her current role, Michelle is responsible for overseeing the development and execution of innovative marketing strategies that not only enhance donor engagement but also maximize revenue through well-coordinated direct mail, telemarketing, and digital fundraising campaigns. Her expertise in lead generation and online marketing has been instrumental in cultivating relationships with major donors, ensuring they feel valued and connected to Heifer's mission of alleviating poverty and hunger.
One of Michelle's key projects involves the integration of multi-channel marketing approaches to create a seamless donor experience. By collaborating with external vendors and internal departments, she has successfully managed multi-million dollar budgets, ensuring that every dollar spent contributes to the overall goal of sustainable fundraising. Her strategic oversight includes media buying and online advertising, which have significantly increased the visibility of Heifer's monthly giving initiatives.
Michelle is not only a skilled strategist but also an effective communicator, adept at fostering relationships that drive change and enhance donor loyalty. Her commitment to stewardship ensures that supporters are kept informed and engaged, reinforcing their connection to the mission. As Heifer International continues to expand its reach, Michelle's leadership in direct marketing will be crucial in building a robust community of monthly donors who are passionate about making a difference in the lives of those in need.
Director of Direct Marketing Sustainer at Heifer International in November 2022 to Present
Director, Donor Development at Habitat for Humanity International in April 2017 to November 2022
Donor Development Manager at Habitat for Humanity International in July 2013 to April 2017
Account Executive at Target MarkeTeam, Inc. in August 2012 to July 2013
Account Executive at Grizzard Communications Group in January 2007 to August 2012
Assistant Account Executive at Mastermind Marketing in April 2000 to April 2005
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Marketing
Direct Marketing
Integrated Marketing
Marketing Communications
Direct Mail
Advertising
Event Management
Email Marketing
Analytics
Marketing Strategy
Social Media Marketing
Digital Marketing
Interactive Marketing
Customer Retention
Lead Generation
Media Planning
Account Management
Online Marketing
Online Advertising
Digital Strategy
Mobile Marketing
Digital Media
Brand Management
B2B
SEM
Salesforce.com
Relationship Marketing
Media Buying
B2B Marketing
Brand Awareness
Monthly Giving
Acquisition
Mid-level Development
Telemarketing
Database Administration
Donor Development
Donor Acquisition
Major Donor Cultivation
Donor Solicitation
Budget Forecasts
Budget Management
Budget Process
Employee Engagement
Coaching
Leadership
People Management
Change Management
Strategic Planning
Collaborative Leadership
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Discover more about Heifer InternationalWhat is Michelle Trought email address?
Email Michelle Trought at [email protected] and [email protected]. This email is the most updated Michelle Trought email found in 2026.
What is Michelle Trought phone number?
Michelle Trought phone number is +17702561263.
How to contact Michelle Trought?
To contact Michelle Trought send an email to [email protected] or [email protected]. If you want to call Michelle Trought try calling on +17702561263. (updated on October 29, 2024)
What company does Michelle Trought work for?
Michelle Trought works for Heifer International
What is Michelle Trought's role at Heifer International?
Michelle Trought is Director of Direct Marketing Sustainer
What industry does Michelle Trought work in?
Michelle Trought works in the Non-Profit Organizations industry.
Michelle Trought Email Addresses
Michelle Trought Phone Numbers
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