Fashion E-Commerce professional with excellent time management and multi-tasking skills through education and work experience. Learned through various group situations how to be a leader and the value of cooperation and teamwork. Looking to further expand and maximize opportunities for career and personal development.
E-Commerce Coordinator @ From December 2013 to Present (2 years 1 month) Los Angeles, CaliforniaE-Commerce Assistant Manager @ From October 2013 to December 2013 (3 months) Director of Sales Operations @ - Oversee maintenance of product and content for the sites to ensure optimal data integrity with the goal of driving online revenue.
- Produce monthly photo shoots, cast and finalize models, hair & make-up. Manage photography and photo retouching calendars.
- Coordinate catalog data, images, and product content for upload to website.
- Work cross-functionally to coordinate and execute site merchandising activities including product presentation, publishing online catalogs, promotional offers, etc.
- Assist in the development of new site functionality as needed.
- Handle site issues on ongoing basis; both customer service and technically oriented.
- Use online analytic tools to assess site traffic and performance metrics.
- Assist with determining product marketing strategies and offers.
- Measure and report on results of various promotional initiatives, help assess ROI and effectiveness.
- Oversee and implement fulfillment process. From August 2011 to October 2013 (2 years 3 months) Santa Monica, CaliforniaAssociate Production Manager @ - Provide overall logistical support for the Production Department.
- Assign events and manage the
flow and production schedule as planned.
- Track and monitor all team and event productivity.
- Review weekly stats and discuss any inconsistencies with each team.
- Meet with department managers regularly to report event tracking and provide Production
- Director with weekly event metrics and analysis.
- Provide daily event ETAs to the Brand Department. Follow up with buying team on any late/
missing assets or major discrepancies.
- Collaborate with other department managers when obstacles are encountered to discuss solutions.
- Periodically review Production procedures to identify potential gaps. Set up new policies/ procedures based on changing business needs. Maintain department manual and ensure policies are
being followed.
- Assess staffing needs, interview potential candidates, conduct yearly reviews, and constantly
monitor employee performance. Review timecards and maintain vacation schedule. From February 2009 to August 2011 (2 years 7 months) Greater Los Angeles AreaSample and Production Coordinator @ Worked with multiple start-up brands and oversaw their line from beginning to end- from assisting with design concepts in the design room to fulfilling store/boutique orders year-round.
-Conducted and informed private labels of their inventory on a monthly basis.
-Assisted with costing samples and maintained a cost book for all private labels.
-Created flat sketches and line sheets for private labels.
-Managed the workload of the sample room and made sure samples deadlines were met.
-Sourced fabric and trim.
-Coordinate with designers, sample room, and sewing factory to ensure deadlines were met and delivery was on-time.
-Scheduled digitizing of patterns, cutting and sewing of all private labels.
-Prepared packing slips & invoices, package and ship samples & production, and track production to
ensure on-time delivery.
-Assist the President/CEO with clerical needs.
-Trained assistants and interns. From March 2007 to February 2009 (2 years) Greater Los Angeles Area
Bachelor of Fine Art, Fashion Design and Merchandising @ Art Institute - Hollywood From 2003 to 2007 Michelle Castro is skilled in: Merchandising, Apparel, Product Development, Textiles, Sewing, Fashion, E-commerce, FileMaker, Photoshop, Photography, Styling, Trend Forecasting, Cross-functional Team Leadership, Magento, Illustrator