Michelle Basso
Senior Director, Business Operations & Strategy, Global at Integral Ad Science | New York City Metropolitan Area
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Michelle Basso serves as the Senior Director of Business Operations & Strategy at Integral Ad Science (IAS), where she plays a pivotal role in shaping the company’s operational landscape across global markets. With a robust background in marketing, technology, and product strategy, Michelle is dedicated to driving business growth by identifying and launching emerging revenue opportunities while enhancing operational efficiency. Her leadership of the Business Operations team encompasses critical functions such as Sales, Customer Success, Agency, Specialist, and Technical Customer Operations, all under the guidance of the SVP of Global Revenue Operations.
In her current role, Michelle spearheads key projects that focus on optimizing go-to-market strategies and implementing operational initiatives that bolster the effectiveness of IAS’s offerings. Her strategic support and thought leadership are instrumental in conducting thorough business analyses that inform decision-making processes and drive real-time execution. By fostering collaboration across teams, she cultivates an environment where innovative solutions can flourish, ultimately enhancing customer engagement and satisfaction.
Michelle’s entrepreneurial spirit is a cornerstone of her approach, inspiring her teams to embrace creativity and agility in navigating the fast-paced digital advertising landscape. Her expertise in campaign management, content strategy, and interactive marketing positions her as a thought leader in the industry, while her proficiency in product management and business innovation ensures that IAS remains at the forefront of technological advancements. Through her commitment to operational rigor and strategic roadmaps, Michelle Basso is not only shaping the future of IAS but also contributing to the broader evolution of the advertising technology sector.
Senior Director, Business Operations & Strategy, Global at Integral Ad Science in April 2022 to Present
Business Operations & Strategy Director at Integral Ad Science in March 2021 to April 2022
Director, Growth Strategy at WarnerMedia in January 2019 to February 2021
Advisory Board Member - Big Data @ Rutgers at Rutgers University in January 2018 to September 2020
Director of Global Audience Data Solutions & Programmatic (NA) at The Economist in June 2014 to January 2019
Programmatic Director at The Economist in June 2014 to April 2016
Manager, Ad Operations & Product at Martha Stewart Living Omnimedia in July 2013 to June 2014
Operations Manager at Haymarket Media Group in August 2007 to June 2013
Senior Process Manager at Operative in July 2006 to August 2007
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Business Strategy
Operations Management
General Management
Business Management
Organizational Strategy
Change Management
Innovation Development
Sales Operations
Operations
Business Insights
Business Acumen
Big Data Analytics
Change Readiness
Business Agility
Online Advertising
Digital Media
Digital Strategy
Product Innovation
Advertising
Web Analytics
Publishing
Email Marketing
Digital Marketing
Analytics
Newsletters
SEO
Campaign Management
Display Advertising
B2B
Online Publishing
CRM
Content Strategy
Business Development
Account Management
Integrated Marketing
Strategy
Interactive Marketing
Lead Generation
Product Management
Product Marketing
Marketing
Go-to-Market Strategy
Strategic Planning
CMS
Google Adwords
Strategic Partnerships
Management
Business Innovation
Growth Strategies
Ad Serving
New Media
Brightcove
Advertising Operations
Product Strategy
Innovation Strategy
Strategic Roadmaps
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Discover more about Integral Ad ScienceWhat is Michelle Basso email address?
Email Michelle Basso at [email protected] and [email protected]. This email is the most updated Michelle Basso's email found in 2026.
What is Michelle Basso phone number?
Michelle Basso phone number is +1.6464003227.
How to contact Michelle Basso?
To contact Michelle Basso send an email to [email protected] or [email protected]. If you want to call Michelle Basso try calling on +1.6464003227. (updated on February 01, 2024)
What company does Michelle Basso work for?
Michelle Basso works for Integral Ad Science
What is Michelle Basso's role at Integral Ad Science?
Michelle Basso is Senior Director, Business Operations & Strategy, Global
What industry does Michelle Basso work in?
Michelle Basso works in the Publishing industry.
Michelle Basso Email Addresses
Michelle Basso Phone Numbers
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