Michael Willer

As the Operations Manager at San Diego Harley-Davidson, Michael Willer brings over 11 years of dedicated experience within the Harley-Davidson dealership network, demonstrating a profound understanding of both operational excellence and customer engagement in the motorcycle retail industry. In his current role, Michael is spearheading the ambitious construction and design of a new 110,000 square-foot dealership, a project that not only aims to enhance the customer experience but also positions the dealership as a premier destination for motorcycle enthusiasts in the region. His expertise in project management is complemented by his adeptness in navigating the complexities of regulatory compliance through the Regulatory Environment Group (REG), ensuring that all operations meet industry standards and local regulations.

Michael is also focused on restructuring the parts department to optimize efficiency and improve inventory management, which is crucial for maintaining high customer satisfaction levels. Additionally, he is leading the startup of the Riders Edge program, which aims to provide comprehensive training for new riders, fostering a safer and more knowledgeable riding community. Under his leadership, the rental department is experiencing significant growth, tapping into the rising demand for motorcycle rentals and enhancing the dealership's revenue streams.

A family man at heart, Michael balances his professional commitments with a strong dedication to his wife and two children, embodying the values of teamwork and community that he promotes within the dealership. His diverse skill set—including proficiency in social media marketing, public relations, and team building—enables him to effectively communicate the dealership's brand and engage with customers both online and offline. Michael Willer is not just an operations manager; he is a passionate advocate for the Harley-Davidson lifestyle, committed to driving success for his dealership while nurturing a vibrant community of riders.