Michael Tapang - Marketing Director - michaeltapang@hotmail.com Strategic marketing professional with over 14+ years of distinguished experience in building sales and profit with the expertise in marketing calendar planning, field marketing, brand development, product development, local store marketing, loyalty marketing, marketing analysis, print media, digital media, Hispanic marketing, pricing strategies, consumer insights and new store openings. Having strong passion to define the strategy and tactical direction of the brand, I have made significant contribution in revenue and market share growth through visible skills in the developing and executing of marketing opportunities and programs, strengthening brand positioning and fostering relationship. • Exceptional knowledge and experience in all aspects of marketing (media, creative, planning, analysis, database) • Proven record of big marketing ideas that exceeds sales volume, market share and profit objectives • Established a reputation for proactive solutions specific to business needs and with the ability to satisfy multiple stakeholders • Solid distinction for effective leadership of cross functional teams and franchise relations to deliver the business goals • Phenomenal analytical skills utilizing fact-based decision making tools and metrics • Excellent financial acumen with expertise in financial analysis, financial modeling, ROI, proforma, P/L • Proven ability to work with all levels of management from executives to staff members at a local, national and international level. My unique innovative, analytical and problem solving skills have enabled me to be one of the premier marketing leaders in the industry.

Director of Marketing @ From July 2014 to Present (1 year 6 months) Marketing Leader @ Lead and direct the full spectrum of marketing and media channels to attain sales and traffic growth for Domino’s largest market in the US. * Leverage market specific sales/traffic data, historic marketing initiatives performance and customer analytics to optimize the market-level marketing programs to increase market share. * Direct the conversion of national brand initiatives into regional strategies and market level plans. * Consult Franchisees on sales performance, marketing initiatives and brand building activities to increase frequency of current customers and attract new customers at local level. * Provide recommendation on menu pricing, promotional pricing and product to achieve objectives. * Manage marketing agencies (general market and multi-cultural account service teams, creative, media planning and promotions) in efforts to drive profitable sales and customer traffic. From October 2011 to July 2014 (2 years 10 months) Sr. Marketing Manager @ Proven marketer in conceiving, designing and implementing successful marketing calendar promotions to drive sales and profit. Led team members and two agency teams. • Innovator of successful marketing promotions such as Signature $5 Combos, Loco Cash Card and Taste the Fire Event. • Repositioned El Pollo Loco Flame Grilled Chicken offerings to drive sales, profit and customer satisfaction (Breast & Wing, Leg & Thigh and Mixed options) • Redesigned the menuboard with easy to navigate Combos • Developed the launch of the Loco Value Menu • Championed and developed value driven print media campaigns • Implemented and managed menu pricing strategies From 2002 to 2011 (9 years) Sr. Business Planning Analyst @ Managed insights and assessments of existing business performance and new business opportunities to maximize attendance, revenue and profit. * Developed the strategic business plans for Marketing on new business initiatives. * Directed quantitative analysis for strategic and operational planning and forecasting for Universal Studios Japan. From 1998 to 2002 (4 years) Financial Analyst @ Managed the monthly reporting, consolidation, and analysis of all financial results for the Universal Studios Japan project. * Developed annual operating plan and analyzed variances against plan and latest estimates * Supervised two member staff on finance duties From 1998 to 2002 (4 years)

Bachelors, Business Management @ California State Polytechnic University-Pomona From 1994 to 1998 Michael Tapang is skilled in: Marketing Director, Marketing Manager, Marketing Strategy, Field Marketing, Marketing Calendar Planning, Marketing Analytics, Menu Development, Brand Development, New Product Development, Digital Marketing, Loyalty Marketing, Consumer Insights, Marketing Research, Competitive Analysis, Trend Analysis