Marketing Director @ - Oversee all online marketing efforts across all channels: Display, Paid Search, Social, Organic, Email, and Affiliate - Utilize all features of Google Analytics and Heap to understand and improve the customer experience - Create and measure tests for the site and ad campaigns - Manage vendor relationships - Ensure all marketing channels align and compliment each other - Translate analytics requirements to development team for implementation - Create and modify attribution models based on monthly media mixes - Wearer of multiple hats - Raise average speaking volume to 11 From March 2015 to Present (10 months) Writer - Social Media @ Social media and how it affects small business ecommerce operations, amongst other things. From April 2015 to Present (9 months) Owner @ - Online marketing for mostly menswear brands - Analytics implementation and analysis - Full SEO setup and management - Paid planning, setup, and analysis, on both paid search and paid social channels From November 2014 to Present (1 year 2 months) Account Leader @ From November 2014 to February 2015 (4 months) Greater New York City AreaManager, Digital Media @ - Oversee all online advertising efforts across all paid channels: Display, PPC, Social Media - Ensure Social Media/SEO channels align with paid media efforts - Provide weekly, monthly, and on-demand reports From December 2013 to November 2014 (1 year) Dallas/Fort Worth AreaHead of Search @ PPC - Managed over $200,000+ in PPC budgets across multiple large-scale clients - Managed vendor relationships - Performed bid updates, ad testing - Analyzed account performance and provide detailed reports with insights - Setup and managed product feeds - Created and Managed YouTube advertising accounts Display - Planned and executed $100,000+ display campaigns nationwide - Utilize the Google Display Network Ad Planner and Google Display Planner - Coordinate the creation of multiple ad creatives - Manage vendor relationships - Analyze account performance and provide detailed reports with insights Facebook Advertising - Managed multiple clients across a wide variety of industries - Setup lookalike and custom audiences most relevant to clients - Tested and improved audience targeting to build successful campaigns - Utilized Facebook Power Editor to achieve more specific targeting, as well as perform large-scale tasks easier - Analyzed account performance and provide detailed reports with insights Twitter Advertising - Managed client ad campaigns to achieve specific account goals - Activated short-term campaigns within an hours notice - Analyzed account performance and provide detailed reports with insights SEO - Managed local citations across all relevant platforms (G+ Local, 4SQ, Yelp, Citypages) - Created and implemented Ecommerce SEO strategies - Tracked, analyzed, and reported on keyword rankings - Performed site-audits encompassing all major areas of SEO - Managed client website health through Google Webmaster Tools Social Media - Created and executed social strategy plans to accomplish a wide variety of goals from follower increases to contest activations - Managed and interacted with brand page communities with over 50,000 members - Identified and implemented 3rd-party apps and plugins based on client needs Analytics - Managed full implementation - Utilized Advanced Segments to understand complete user experience From September 2012 to November 2013 (1 year 3 months) Dallas/Fort Worth AreaDigital Analyst @ • Managed Paid Search accounts across multiple mediums for multiple clients. • Managed SEO strategy for multiple clients. • Developed Social Strategies for clients in a variety of industries. From June 2011 to September 2012 (1 year 4 months) Dallas/Fort Worth AreaSocial Media Consultant @ • Analyzed and provide suggestions to improve clients’ current Social Media efforts, such as integrating posting strategies, platform management, and suggesting unused, but client-useful platforms. From February 2011 to June 2011 (5 months) Social Media Intern @ • Charged with creating conversations and engaging diverse audiences on Twitter and Facebook; including tracking and ROI measurements. • Planned Foursquare specials and QR Code tie-ins to online promotions. From September 2010 to May 2011 (9 months) Brand Ambassador @ Clients: Toyota, Scion, Verizon Wireless, Cricket Wireless • Educated customers on the features and benefits of clients’ brands, products and technology using techniques such as interactive vehicle demonstrations. • Managed the scionLAB, a pop-up venue in Kansas City; as well as its’ Social Media accounts. • Conversed with over 10,000 people throughout position history, generating hundreds of leads for clients. From February 2008 to May 2011 (3 years 4 months) Consultant @ Marketing Research: • Answered a question of local perception by multi-billion dollar banking client, First Central Bank. - Created two surveys, qualitative and quantitative, and distributed them to target audience. - Analyzed and presented results to bank heads in a brief PowerPoint and detailed findings report. Integrated Marketing Communications: • Developed an integrated marketing communication plan for Tony’s Market and Italian Deli, a local business focusing on Social Media, sponsorships, newspaper advertisements, and traditional media. From August 2010 to December 2010 (5 months) Director of Marketing for Mules With Hearts @ • Created a student-run company, with no teacher or other outside involvement. • Developed a Strategic Business Plan that included product creation, marketing, and daily operations. • As the Director of Marketing, a team of 8 was supervised, tasks were delegated to: - Created and implemented communication strategies including print, social and event marketing. - Implemented those strategies in phases following the product life cycle. • Contributed to company sales of $4000 through personal selling, and 800 public service hours. From January 2010 to May 2010 (5 months) Digital Media Intern @ • Oversaw day-to-day operations of a pop-up art, music, and culture incubator concept, the scionLAB in Kansas City, including the creation of content for digital distribution and social media management. From May 2009 to August 2009 (4 months) Event Marketing Intern @ • Responsible for planning and tactical execution of consumer events, including logistics, creation of dynamic multimedia presentations. • Trained over 15 event staff in operational management of events. From May 2008 to August 2008 (4 months)

BSBA, Major: Marketing | Minors: Management and Aviation @ Central Missouri State University From 2007 to 2011 Michael Stancil is skilled in: Google Analytics, Google Adwords, SEO, Social Media Marketing, PPC, SEM, Facebook Ads, Microsoft Excel, Project Planning, Facebook, Marketing, Advertising, Email Marketing, Digital Media, Event Planning