Michael Lum
Director Long Form Ad Sales - New York at Cornerstone Media Group - Minneapolis | New York City Metropolitan Area
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Michael Lum is a seasoned sales manager with over 20 years of experience in media sales, currently serving as the Director of Long Form Ad Sales at Cornerstone Media Group in Minneapolis, with a focus on the New York market. His extensive background in local broadcast television has equipped him with a unique blend of skills that enable him to excel in both sales and management roles. Michael specializes in maximizing performance media across various platforms, including traditional direct response, cross-platform digital, and brand advertising, ensuring that clients achieve optimal results.
In his current role, Michael is instrumental in building and modeling Standard Operating Procedures (SOPs) that foster an effective and efficient long-form advertising sales unit. His strategic approach integrates traditional sales techniques with cutting-edge ad server technology, allowing for a seamless blend of performance media that maximizes net sales revenue for media clients. By prospecting new business relationships, he seeks to enhance efficiency and profitability, reducing operational redundancies and driving growth.
Michael's expertise extends to new media, media buying, integrated marketing, and lead generation, making him a valuable asset in the ever-evolving landscape of broadcast television and digital media. His commitment to customer service and a deep understanding of the intricacies of direct response advertising empower him to deliver tailored solutions that meet the unique needs of each client. As he continues to navigate the complexities of the media industry, Michael remains dedicated to leveraging his skills to drive innovation and success at Cornerstone Media Group.
Director Long Form Ad Sales - New York at Cornerstone Media Group - Minneapolis in January 2016 to Present
Vice President, Manager at Katz Direct in June 2004 to December 2015
Sales Manager at Katz Direct in March 2000 to May 2004
Account Executive at Katz Direct in February 1996 to February 2000
Sales Assistant at Katz Direct in February 1994 to January 1996
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Direct Marketing
Broadcast
Advertising Sales
New Media
New Business Development
Customer Service
Media Planning
Advertising
Account Management
Media Buying
Marketing Research
Integrated Marketing
Direct Response
Broadcast Television
Sales Management
Content Management
Web TV
Marketing Strategy
Television
Sales
Marketing Communications
Lead Generation
Marketing
Strategic Partnerships
Broadcasting
Digital Media
Media Strategy
Direct Response Marketing
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Discover more about Cornerstone Media Group - MinneapolisWhat is Michael Lum email address?
Email Michael Lum at [email protected]. This email is the most updated Michael Lum email found in 2026.
What is Michael Lum phone number?
Michael Lum phone number is +16124352522.
How to contact Michael Lum?
To contact Michael Lum send an email to [email protected]. If you want to call Michael Lum try calling on +16124352522. (updated on October 29, 2024)
What company does Michael Lum work for?
Michael Lum works for Cornerstone Media Group - Minneapolis
What is Michael Lum's role at Cornerstone Media Group - Minneapolis?
Michael Lum is Director Long Form Ad Sales - New York
What industry does Michael Lum work in?
Michael Lum works in the Advertising Services industry.
Michael Lum Email Addresses
Michael Lum Phone Numbers
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