I am a Marketing Technologist. Equal parts marketing and technology. I lead an agency called iPullRank and we specialize in Content Strategy, Audience Research, Social Media, SEO, Predictive Analytics, Conversion Rate Optimization and Marketing Automation. In my previous roles at a number of network and mid-tier agencies I led the expansion of enterprise SEO and digital strategy offerings as well as in-house marketing initiatives. I led the Strategy and Marketing teams thus covering Market Research, Social Strategy, Content Strategy, Analytics, Inbound Marketing, Outbound Marketing and on-page SEO. As an SEO and Inbound Marketing industry thought leader I’m also involved in the development of new strategies and tactics that are used the world over. Specifically I’ve helped popularize the audience focused SEO and developed methodologies for granular measurement and dynamic targeting using Social Media data. I have a background in both web (presentation layer and back-end) as well as software development. My development travels started me at Microsoft as a Webmaster and led me to smaller startups such as DigitalPersona and WildTangent doing QA Test in different capacities. After years of doing both full-time and freelance development I was introduced to SEO and sharpened my skills at small agencies and on an in-house team. From there I was lucky enough to land a role as an analyst at the prestigious Razorfish working on Fortune 500 clients such as Ralph Lauren, ADT, State Farm, Hawaiian Airlines, T. Rowe Price, Citibank, and a host of pharmaceutical brands. After that I moved onto Razorfish’s sister agency Publicis Modem where I built the SEO capability from infancy and led several wins for LG, Citibank, and host of General Mills and Sanofi Pasteur brands. What intrigues me most about Technical Marketing is how I'm able to apply every element of my programming, problem-solving and creative skillset to building solutions.

Founder & Digital Marketing Consultant @ I started a digital marketing shop. Ask me how we can help you. From April 2014 to Present (1 year 9 months) Greater New York City AreaGlobal Associate @ I write blogs, answer Q&A, do webinars and speak for Moz. I'm also a member of the Customer Advisory Board. From August 2011 to Present (4 years 5 months) Executive Director of Owned Media @ Led Owned Media (SEO, Content Strategy/Marketing and Social Media) for SAP, HSBC, SanDisk, Swissotels, Duke Energy and several other enterprise brands. From January 2014 to April 2014 (4 months) Greater New York City AreaDirector of Inbound Marketing @ As Marketing and Strategy lead I am responsible for developing and overseeing the company’s Marketing department which develops inbound marketing content for the SEO and Social Media space with the goal of garnering inbound leads. Additionally, I’m responsible for developing and overseeing the company’s Digital Strategy team which is comprised of Market Research, Social Strategy, On-Page SEO and Analytics servicing nearly $2MM in Revenue. iAcquire was banned in Google shortly after I signed on and I developed the innovative new offering that would then be operationalized across the entire company. I also developed and executed the content strategy that would aid in reputation management of the brand and ultimately move us past the bad publicity and back to profitability. In this role, I consistently aid in business development and pitching strategy to enterprise brands. With 10 direct reports and numerous indirect reports across our Phoenix, New York and satelite offices, I am an experienced team builder and key contributor to the iAcquire executive team. • Sustained over 172% growth YoY in traffic • 1300% growth in traffic from Organic Search • 64% increase in Lead Capture. • Lead branding initiatives, a site redesign and launch as well successful co-marketing initiatives with companies such as Experian and SurveyMonkey • Delivered the brand through a Google publicity crisis • Featured Speaker at dozens of internet marketing events • Developed Persona-Driven Keyword Modeling • Developed Audience-Focused SEO Methodology • Developed Search-driven Social Media Methodology • 2013 US Search Awards: Best Blog (Nominee) • 2013 Digital PR Awards: Redesign-Relaunch of Site (Honorable Mention) • 2013 Best In Biz Awards: Marketing Agency of the Year (Gold Winner) • 2014 AZIMA TIM Awards: Best Blog of the Year From April 2012 to November 2013 (1 year 8 months) SEO Manager @ I am responsible for building the company's SEO offering, developing and overseeing advanced SEO strategies and processes as well as assuring the integration and synergy of such with our Creative, Strategy, and Search Marketing departments. As part of these duties, I'm responsible for site audits, competitive analysis, content and link building strategy as well as client engagement, team training and business development. I'm also tasked with building a comprehensive toolset of SaaS and native applications for reporting, data extraction, and analysis. My clients include LG, General Mills, Sanofi Pasteur and Citi. Key Wins: * Led Google Panda Algorithm Recovery for LG * Led LG to a 70% increase in Organic Traffic in Q4 2012 resulting in LG outperforming Sony and Samsung in Sales. * Developed Keyword-Level Demographics methodology From April 2011 to April 2012 (1 year 1 month) Associate SEO Analyst @ I prepared strategic SEO recommendations, audited website coding and content issues, and performed competitive analysis with regards to content, technical, and linking issues for Fortune 500 companies. My clients included Ralph Lauren, Citi, ADT, ABC, State Farm, a host of pharmaceutical brands, and many more. I also develop internal tools to facilitate backlink analysis, content development, and data extraction as well as consulted third-party enterprise-level providers to improve their APIs. From October 2010 to April 2011 (7 months) Recording Artist @ Recorded, released, executive produced an album and embarked in a promotional tour with indie rap stalwarts Sole and Awol One for the Connecticut-based and Redeye distributed label that is home to legends such as Myka Nyne, Awol One, and the Shapeshifters. From August 2009 to October 2010 (1 year 3 months) Owner @ From January 2008 to September 2010 (2 years 9 months) Web Specialist @ Tasked with building sites for various dealerships in the basement waterproofing/finishing space in HTML, CSS, PHP, and Javascript, I succeeded in obtaining and maintaining #1 rankings for all of my clients for a list of more than ten geo-targeted keywords. I also led initiatives in sitebuilding and SEO as we entered new industries such as foundation repair and home pro audio. In addition I introduced new optimization schemes such as a regional landing pages and video optimization. On the programming end I succeeded in improving our team’s productivity by designing tools in PHP for push-button generation of SEO content and developed database schemas for dealership applications. From August 2008 to February 2009 (7 months) Recording Artist @ I wrote, recorded and released an album for the Orange County, California based record label that was original home of Fall Out Boy. From February 2006 to December 2008 (2 years 11 months) SEO Production Manager @ Tasked with development of SEO strategy, management of a staff of 5 people, and management of more than 40 accounts as well continued hands-on technical analysis and implementation I excelled in client retention and turnaround time. I also continued to build and improve sites created with HTML, PHP, ASP, CSS, and Javascript with respect to search engine optimization standards. During my tenure in this position I improved the standing of 20 or more clients from poor to good through regular communication and on-time deliverables. From January 2007 to May 2007 (5 months) SEO Technical Analyst @ Tasked with improving on-page optimization of client websites I wrote code in HTML, CSS, PHP, ASP, and Javascript with respect to on-page search engine optimization standards. As I maintained up to 15 websites at a time, I excelled in turnaround time of on-page optimizations and had great success in linkbuilding efforts. From August 2006 to January 2007 (6 months) Recording Artist @ Recorded and released a 12" single on the Caroline Distributed home of Jean Grae, The Masterminds, Juggaknots, Oddjobs, and more. From January 2002 to December 2004 (3 years) Software Test Designer @ Tasked with the development of design test programs in C++ utilizing competitor SDKs, I wrote programs for DigitalPersona’s Biometrics hardware and ran tests that determined the speed of fingerprint analysis. From June 2000 to August 2000 (3 months) Software Design Tester @ Tasked with the quality assurance of web-based computer games built on the Wildtangent Web Driver, I excelled in the discovery of bugs during ad hoc tests. I also ran build verification tests on multiple computers with multiple configurations to confirm that games met the minimum specification. From June 2000 to August 2000 (3 months) Webmaster @ As a high school intern I was tasked with the design and maintenance of intranet websites for the Microsoft OLE DB and ODBC groups in HTML, I surpassed expectations and was given further responsibilities for group properties on the Microsoft.com external website. I also built a portal for interns at Microsoft called InternWEB and developed web pages for BAM (Blacks At Microsoft DAC Group). My partner in InternWEB and I were featured on the back cover of the company newsletter Micronews for our efforts. From June 1996 to August 1996 (3 months)

Systems & Computer Science @ Howard University From 1999 to 2002 Michael King is skilled in: SEO, PHP, CSS, HTML, Wordpress, MySQL, Hand Coding, C++, C#, Photoshop, Zend Framework, Google Analytics, Omniture, Linux, Apache