Michael Ballard
Senior Director of Marketing at Applied Optoelectronics, Inc. | Wake Forest, North Carolina, United States
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Michael Ballard serves as the Senior Director of Marketing at Applied Optoelectronics, Inc., where he leverages his extensive expertise in data-driven marketing to drive growth and enhance brand visibility in the competitive optics and telecommunications landscape. With a proven track record in demand generation and SaaS nurture programs, Michael has successfully led comprehensive marketing strategies that align with the company’s objectives, ensuring a robust pipeline of qualified leads. His recent key projects include a full rebranding initiative and a complete website redesign, aimed at positioning Applied Optoelectronics as a leader in high-performance fiber optic solutions.
Under Michael's leadership, the marketing team has streamlined processes through the implementation of advanced CRM and marketing automation platforms, significantly increasing operational efficiency and data security. His focus on marketing analytics has enabled the team to harness actionable insights, optimizing campaigns for maximum impact. By building product collateral from the ground up, Michael has effectively communicated the value proposition of the company’s innovative offerings, enhancing customer engagement and driving conversion rates.
Recognized as one of the “Top 17 B2B Marketers to Follow” by Demand Gen Report and a recipient of an “Eloqua Markie,” Michael’s expertise spans lead generation, inbound marketing, and event producing, making him a versatile leader in the marketing domain. His commitment to leveraging cutting-edge marketing technology and analytics ensures that Applied Optoelectronics remains at the forefront of industry trends, continually adapting to meet the evolving needs of its customers.
Senior Director of Marketing at Applied Optoelectronics, Inc. in June 2023 to Present
Senior Manager, Global Omni Channel Marketing at Cisco in February 2019 to March 2023
Senior Manager, Global Digital Marketing at Lenovo in December 2017 to February 2019
Senior Manager, Digital Marketing at Lenovo in April 2015 to February 2019
Demand Generation Strategy & Operations Manager at Lenovo in January 2014 to April 2015
OWNER at Fiesta Penguin Marketing in June 2010 to April 2015
Senior Marketing Manager at WindTalker, Inc. in August 2012 to January 2014
CUSTOMER MARKETING MANAGER at Bronto Software in June 2011 to August 2012
SENIOR MANAGER, CUSTOMER MARKETING at NEC in May 2009 to June 2011
MANAGER, EXECUTIVE BRIEFING PROGRAM at NEC in January 2007 to May 2009
MARKETING MANAGER, VERTICAL MARKETING at NEC in January 2006 to January 2007
MARKETING SPECIALIST, HEALTHCARE at NEC in January 2005 to January 2006
MARKETING MANAGER / ACCOUNT MANAGER at Amos Data Systems in January 2002 to January 2005
INSIDE SALES REPRESENTATIVE at BPI Information Systems in January 1999 to January 2002
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Leadership
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Management
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Project Management
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Marketing Analytics
Digital Marketing
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Salesforce.com
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E-commerce
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Discover more about Applied Optoelectronics, Inc.What is Michael Ballard email address?
Email Michael Ballard at [email protected]. This email is the most updated Michael Ballard email found in 2026.
How to contact Michael Ballard?
To contact Michael Ballard send an email to [email protected].
What company does Michael Ballard work for?
Michael Ballard works for Applied Optoelectronics, Inc.
What is Michael Ballard's role at Applied Optoelectronics, Inc.?
Michael Ballard is Senior Director of Marketing
What is Michael Ballard's Phone Number?
Michael Ballard's phone (704) ***-*378
What industry does Michael Ballard work in?
Michael Ballard works in the Architecture And Planning industry.
Michael Ballard Email Addresses
Michael Ballard Phone Numbers
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