As a visionary technology executive with 8+ years driving large-scale, multi-million dollar global growth across product and business development for venture-backed startups focused on consumer internet, I am recognized for maintaining a market edge with innovative product offerings. With expertise in cultivating strong partner relations and corporate development, I am consistently improving platforms, product development and technology. To meet aggressive growth, user acquisition and monetization deadlines, I align platform and product design initiatives with evolving market needs while negotiating complex contract agreements with diverse partners and clients. I look to drive development of intuitive business solutions while bridging the gap of communication between internal staff, key stakeholders and client decision makers.
Selected Accomplishments:
★ Achieved 30% year over year growth via partnership increases by designing an innovative Author Development platform assisting self-publishers navigate from Inspiration through Creation, Distribution and Promotion.
★ Successfully grew publisher relations to 10,000 from a launch starting point.
★ Grew monthly page views from 11 million to 450 million per month within one year.
★ Conceptualized and launched a marketing automation and search marketing company that generated millions in annual revenue for Media News Group (Denver Post) and Archstone (apartments).
★ Built and grew the Media Strategy group from initial startup into a multi-million dollar division, achieving a 24-month revenue goal in 9 months as Sr. Vice President of Media Strategy at Indigio Group.
★ Closed more than 60% of clients for a Higher Education division at MyPersonal, leading negotiation on content deals prior to merging and becoming Synacor (IPO).
★ Drove significant growth of free revenue (SEO, email, etc.) by 300% over a 12-month period, generating 25% ($6 million) of all revenue.
Business Development, Startups @ Work with accelerators and startups to help them navigate the entrepreneurial landscape and work more effectively with AWS, connect with partners, VCs and other integral members of the startup community. From February 2015 to Present (11 months) San Francisco Bay AreaVenture Advisor @ Generate deal flow and work with current portfolio to help optimize their acceleration and growth. From October 2014 to Present (1 year 3 months) San Francisco Bay AreaMentor and Advisor @ - Mentor at several accelerators, such as Techstars, 500startups, Highway1 and others.
- Drive deal flow to accelerators
- Advise companies on: fund raising, business development, product development, marketing and growth. From August 2007 to Present (8 years 5 months) Startup Advisor @ - advise founders and CEO on fund raising, accelerating growth and management techniques
- work with more than a dozen startups - https://angel.co/micah
- focus on founder and CEO efficiency and optimization From January 2007 to Present (9 years) VP Business Development / Product @ - Build strategic relationships and innovative products to support authors creating quality books that will significantly grow audiences.
- Design author-friendly platforms that reach broader audiences for accelerated growth.
- Manage Adobe and other major revenue-driving partnerships. From May 2014 to February 2015 (10 months) San Francisco Bay AreaFounder and President @ - Raised more than $7.5 million in venture financing
- Lead business development effort to grow business from start to 10,000 publishers and millions in ARR.
- Recruited team of 25. From October 2009 to May 2014 (4 years 8 months) VP, Business Development @ - Hired as employee 11 to create and grow business development function
- Acquired publishers that grew monthly page views from 11mm to 450mm in twelve months
- Spoke at more than 45 events, including Big Omaha and other industry events
- Drove Lijit's brand and position within the publisher community.
Acquired in 2011 by Federated Media (a relationship that I forged) From November 2007 to October 2009 (2 years) President and Co-Founder @ - Company developed at the inaugural StartupWeekend
- First StartupWeekend company ever.
- Shopped and negotiated sale to acquirer.
acquired in 2007. From July 2007 to December 2007 (6 months) Senior Vice President, Media Strategy @ - Built the online media division, surpassing revenue goals by 150% and growth by more than 500%.
- Achieved 24 month revenue goals in 9 months.
- Responsible for new product and business development.
(acquired in 2011) From January 2007 to November 2007 (11 months) CEO and Founder @ - Designed and lead the build of a marketing automation platform.
- Lead product, business development and sales
- Considered top SEO firm in Colorado.
(acquired in 2007) From January 2000 to January 2007 (7 years 1 month) Greater Denver AreaDirector, Performance Marketing / Growth @ - Early hire. Brought on to expand business development and performance marketing
- Managed interactive marketing, media buying and search engine marketing.
- Drove significant growth of free revenue (SEO, email, etc.) by 300% over a 12-month period, generating 25% ($6 million) of all revenue via growth hacking.
Acquired by IAC. From January 2002 to June 2003 (1 year 6 months) Director, Client Services @ - Within first ten hires, team grew to approximately 50.
- Closed more than 60% of clients for a Higher Education division at MyPersonal, leading negotiation on content deals prior to merging and becoming Synacor (IPO).
- Lead client relations with more than 50 higher education clients.
(merged to form Synacor; IPO) From June 2000 to June 2001 (1 year 1 month) Marketing Manager @ - Early employee (first hire in San Diego market)
- Lead Launch Marketing efforts: Conceptualized and designed an innovative approach to email collection (by hand) and local partnerships (exceed goal by 1400%) From January 2000 to June 2000 (6 months)
Organizational Studies, Sociology, Business @ University of California, Davis From 1989 to 1993 Micah Baldwin is skilled in: Entrepreneurship, Business Development, Venture Capital, Corporate Development, Start-ups, Online Advertising, Blogging, Public Speaking, E-commerce, Digital Media, SEM, Social Media, SEO, Product Management, Social Networking
Websites:
http://aws.amazon.com,
http://about.me/micahb