Melissa Cheng
CEO/Founder at Melissa See Cheng LLC | San Francisco, California, United States
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Melissa Cheng is a dynamic Product, Retail & Digital Strategy Consultant with over 20 years of extensive experience in global product development and merchandising strategy. Currently, she plays a pivotal role in advising CEOs and C-suite executives across a diverse range of industries, including luxury brands, consumer packaged goods (CPG), beauty, healthcare, and food & beverage. Her expertise lies in crafting innovative product strategies that not only enhance brand visibility but also drive sustainable growth in competitive markets.
In her current role, Melissa is instrumental in developing comprehensive 3-year and 5-year business plans that align with the evolving demands of the digital landscape. She specializes in creating detailed product planning and digital roadmaps that integrate cutting-edge technology with traditional merchandising strategies. Her hands-on approach to managing design, product development, sourcing, and manufacturing ensures that every project is executed with precision, from concept to market launch.
Melissa’s work extends beyond mere strategy; she actively collaborates with global brands to optimize their supply chain and demand planning processes, ensuring that products are not only designed for aesthetic appeal but also for operational efficiency. Her multidisciplinary background allows her to seamlessly navigate the complexities of various sectors, including fashion, healthtech, and hospitality, making her a sought-after strategist for startups and established brands alike in key markets such as San Francisco, Los Angeles, New York City, Milan, and Singapore.
With a keen eye for market trends and a deep understanding of consumer behavior, Melissa leverages her skills in product management, marketing, and specialty retail to build compelling brand narratives that resonate with target audiences. Her commitment to excellence and innovation positions her as a leader in the industry, driving transformative change for the brands she partners with.
CEO/Founder at Melissa See Cheng LLC in January 2016 to Present
Director of Omnichannel Merchandising at China Live Ventures Limited LP in June 2022 to December 2022
VP/Head of Product Design, Merchandising & Operations at Cocofloss in August 2018 to August 2020
Global Product Planning Sr. Manager at Luxottica in January 2013 to January 2016
Senior Merchandising Manager, AllSaints USA at AllSaints in January 2011 to January 2013
Global Merchandise Planning Manager at Coach in January 2011 to January 2011
Sr. Buyer/Planner, Solstice Sunglass Boutique at Safilo in January 2008 to January 2010
Merchandise Planner at bareMinerals in January 2007 to January 2007
Merchandise Planning at Macy's in January 2006 to January 2007
Merchandise Planning at Macy's in January 2005 to January 2006
Financial Analyst at J.P. Morgan in January 2005 to January 2005
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Team Leadership
Food and Beverage Operations
Retail Sales
Customer Experience
Operational Strategy
Home Appliances
Fulfillment Management
Consumer Electronics
Business Operations
Supply Chain Management
Logistics Management
Cross-functional Team Leadership
Strategic Thinking
Assortment Development
Assortment Strategies
Corporate Finance
Managerial Finance
Financial Modeling
Financial Analysis
Financial Statements
Product Marketing
Retail
Product Operations
E-commerce Optimization
Eyewear
New Store Openings
Assortment Planning
Team Mentoring
Supplier Negotiation
Merchandising Strategies
Global Sourcing
Wholesale
Direct Sales
NPI Management
Tea
Culinary Arts
Research and Development (R&D)
Product Assortment Planning
Wholesale Marketing
B2B Marketing Strategy
Product Design
Sustainability
Product Lifecycle Management
Retail Buying
Omni-Channel Marketing
Business Analysis
Digital product strategy
Churn Management
Direct to Consumer Marketing
Shopify Plus
Design
Product Development
Sourcing
Merchandise Planning
Footwear
Jewelry
E-commerce
Fashion
Marketing
Luxury Goods
Fashion Buying
Luxury
Inventory Management
P&L Responsibility
Competitive Analysis
Product Management
Department Stores
Specialty Retail
International Sales
Multi-channel Retail
Private Label
Trend Analysis
Sales
Visual Merchandising
Forecasting
Marketing Strategy
Social Media
Styling
Store Management
Textiles
Project Management
Analytical Skills
Microsoft Excel
Adobe Photoshop
Adobe Illustrator
Talent Management
Management
leader
Assortment Optimization
Accessories
Outlets
Demand Forecasting
New Store Development
Consumer Insight
Planning Software
Handbags
Supply Chain Optimization
Operations Management
Demand Planning
Strategy
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What is Melissa Cheng email address?
Email Melissa Cheng at [email protected] and [email protected]. This email is the most updated Melissa Cheng email found in 2026.
What is Melissa Cheng phone number?
Melissa Cheng phone number is +15105301442.
How to contact Melissa Cheng?
To contact Melissa Cheng send an email to [email protected] or [email protected]. If you want to call Melissa Cheng try calling on +15105301442. (updated on November 04, 2024)
What company does Melissa Cheng work for?
Melissa Cheng works for Melissa See Cheng LLC
What is Melissa Cheng's role at Melissa See Cheng LLC?
Melissa Cheng is CEO/Founder
What industry does Melissa Cheng work in?
Melissa Cheng works in the Restaurants industry.
Melissa Cheng Email Addresses
Melissa Cheng Phone Numbers
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