International Management - Marketing @
Universidad de Sevilla
I'm a proven marketing and sales professional with a strong track record of achieving financial goals in the medical device, diagnostic and pharmaceutical sectors. I have delivered results across upstream and downstream marketing, sales training and sales execution with direct experience in the United States, Canada, Latin America and Asia Pacific. I'm an agile and strategic leader,
I'm a proven marketing and sales professional with a strong track record of achieving financial goals in the medical device, diagnostic and pharmaceutical sectors. I have delivered results across upstream and downstream marketing, sales training and sales execution with direct experience in the United States, Canada, Latin America and Asia Pacific. I'm an agile and strategic leader, passionate about making an impact by developing high performing teams, influencing cross-functionally and driving impactful marketing initiatives. My educational background includes a BSB in International Management with a focus in Marketing. I am proficient in French, Spanish and Portuguese.
Specialties: Segmentation, targeting, positioning, brand management, business planning, strategic planning, pricing, sales strategies, promotions, new product development, product lifecycle management, KOL relationship management, customer and market insights, cross-functional collaboration, demand planning, clinical and promotional collateral development, contracting, assessing market research, development of sales channels and analyzing sales trends.
Asia Pacific Regional Marketing Manager - Healthcare Antisepsis Solutions @ Champion the growth of diverse portfolio marketed exclusively in Asia Pacific by developing and implementing globally aligned and locally focused APAC marketing strategy to achieve financial objectives. Conduct ongoing market analysis to track progress towards goals and to identify key opportunities for growth. Establish market access, development and expansion plans with local marketers to ensure effective pre-marketing and sales team readiness preparation prior to launches; partner with regional Regulatory Affairs on registrations. Liaise with regional Supply Chain partners to drive greater efficiencies and to yield more streamlined operations. Develop brand differentiation to increase penetration of growth products and to maintain business of mature brands. Expand digital marketing capabilities and strategic planning and execution as “FUSE” marketing trainer. From March 2014 to Present (1 year 10 months) Sydney, AustraliaAmericas Region Group Product Director - Terminal Sterilization (North & South America) @ Developed and executed regional marketing strategy to maximize capital footprint, consumable usage and profits in North and South America. Executed commercial product lifecycle management plan and correlated product rationalization operational plan. Managed business plan and strategic plan and conducted ongoing sales analysis and forecasting. Led and developed regional marketing team and drove global marketing competencies as “FUSE” marketing trainer. Managed significant supply and quality disruptions by optimizing experience with internal and external stakeholders. From July 2011 to March 2014 (2 years 9 months) Orange County, California AreaPrinicipal Marketing Product Specialist @ Partnered with R&D to progress through new product development process and led global launch strategy. Incorporated customer insights into product development through market research, focus groups and customer visits. Executed communication, publication and congress activities to drive awareness during pre-market development. From September 2009 to July 2011 (1 year 11 months) Greater Los Angeles AreaAssociate Product Director - Marketing @ Created and executed business plan, managed demand planning and generated sales promotions. Developed direct to consumer campaigns to drive differentiated competitive strategy and to launch new products. Optimized clinical and contract strategies and facilitated national and regional sales training meetings. Coordinated professional congress events including execution of clinical, promotional and commercial activities. From September 2007 to September 2009 (2 years 1 month) Greater New York City AreaSales Training Manager @ Facilitated training of domestic and international sales training programs. On-boarded new hires, trained Integrity Selling methodology, conducted Train-the-Trainer courses and customized global recertification programs. Led team and coached 20 Field Sales Trainers and 3 Sales Training Coordinators during training execution. Redesigned sales training program with blended and adult learning principles and continuous education touch-points. From March 2006 to September 2007 (1 year 7 months) Greater New York City AreaSales Representative @ Drove capital, disposable and implantable sales through effective targeting. Built Key Opinion Leader capabilities and leveraged professional education and patient outreach programs. Identified sales opportunities, managed threats and overcame competition. From March 2004 to March 2006 (2 years 1 month) Greater Minneapolis-St. Paul AreaSales Representative @ Delivered portfolio sales results through targeted account management and leveraging of promotional programs. Implemented education programs, championed product launch and overcame managed care and formulary obstacles. From January 2001 to March 2004 (3 years 3 months) Greater Minneapolis-St. Paul AreaSales Associate @ From 2000 to 2000 (less than a year) Paris Area, France
BSB-Business Administration, International Management, Marketing, Spanish, French @ University of Minnesota - Carlson School of Management From 1998 to 2000 International Management - Marketing @ Universidad de Sevilla From 1998 to 1999 BS, Business Administration @ North Dakota State University From 1996 to 1998 Fargo South High School From 1991 to 1996 Melissa Chaves is skilled in: Cross-functional Team Leadership, Pricing, Marketing Strategy, Positioning, Business Planning, Product Marketing, Product Management, Strategy, Competitive Analysis, Medical Devices, Marketing, Brand Management, Market Planning, Product Launch, Urology
Looking for a different
Get an email address for anyone on LinkedIn with the ContactOut Chrome extension