Megan West

Creative Director, Kids at West Elm | New York City Metropolitan Area

About Megan West

Megan West serves as the Creative Director for West Elm Kids, where she leverages over 15 years of experience in content creation to shape the brand's visual narrative and strategic direction. In her role, Megan is responsible for the end-to-end creative oversight of the West Elm Kids brand, ensuring that every campaign resonates with both parents and children alike. She leads the seasonal product concept development, collaborating closely with cross-functional teams to bring innovative ideas to life that reflect current trends while maintaining the brand's core values of quality and sustainability.

Megan's expertise extends to overseeing all aspects of photography, video production, and content creation, ensuring that each piece of visual storytelling aligns with the brand's identity. Her results-oriented approach has driven successful brand marketing initiatives that engage mass audiences across various platforms, including social media and newsletters. By building and motivating diverse teams, she fosters a collaborative environment that encourages creativity and innovation.

Key projects under her direction have included immersive marketing campaigns that highlight the playful and functional aspects of West Elm Kids' products, as well as partnerships with influencers and event planning that enhance community engagement. With a strong foundation in brand strategy, project management, and promotional marketing, Megan continues to elevate the West Elm Kids brand, making it a go-to destination for stylish and functional children's furnishings. Her commitment to storytelling and visual excellence ensures that every campaign not only captivates but also leaves a lasting impact on the audience.

Megan West Work