Matthew Hanlon, Director || Integrated Retail Marketing at Nike

Matthew Hanlon

Director || Integrated Retail Marketing at Nike | London, England, United Kingdom

Profile last verified September 2026
Retail Verified Profile London, England, United Kingdom
In role
4m
At Nike
4m
Total exp.
24y 10m
Job change risk
High
Seniority tier
Director
Data Confidence
90%
Matthew Hanlon Socials
Matthew Hanlon Work Experience

Nike Jan 2016 – Present · 8y 5m

  • Director || Integrated Retail Marketing Jun 2026 – Present · 4m
  • Senior Director || Global Consumer Marketing & Marketing Science Jan 2022 – Jan 2024 · 2y 1m
  • Senior Director || Global Marketing Science Jan 2022 – Jan 2024 · 2y 1m
  • Marketing Director || Consumer Direct (DTC) || UK & ROI Jan 2020 – Jan 2022 · 2y 1m
  • Marketing Director || Consumer Direct (DTC) || UK & Ire Jan 2020 – Jan 2022 · 2y 1m
  • Marketing Director || Consumer Direct (DTC) || UK&I Jan 2020 – Jan 2022 · 2y 1m
  • Director || Nike Direct Digital Jan 2017 – Jan 2020 · 3y 1m
  • Director || Digital Brand Dec 2016 – Oct 2017 · 11m
  • Director || Digital Brand Jan 2016 – Jan 2017 · 1y 1m

The Boots Group Jan 2025 – Jun 2026 · 1y 6m

  • Director || Omnichannel & Media

ASOS.com Jan 2024 – Jan 2025 · 1y 1m

  • Global Director || Media & Consumer Jan 2024 – Jan 2025 · 1y 1m
  • Global Director (VP) || Media & Consumer Jan 2024 – Jan 2025 · 1y 1m Promoted
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PepsiCo Jan 2012 – Dec 2016 · 5y

  • Head of Insights & Analytics || WESA & UK BU Jan 2016 – Dec 2016 · 1y
  • Global Director || Consumer Demand Sciences Jan 2015 – Jan 2016 · 1y 1m Promoted
  • Sr. Manager || Portfolio Strategy - Nutrition Jan 2013 – Jan 2015 · 2y 1m Promoted
  • Manager || Analytic Insights - Tropicana Jan 2012 – Jan 2013 · 1y 1m

Northwestern University Jan 2015 – Jan 2016 · 1y 1m

  • External Advisory Board for the Masters of Science in Predictive Analytics

Nielsen Jan 2009 – Jan 2012 · 3y 1m

  • Project Lead, Marketing Effectiveness (Mix/ROI) & Price Promo Jan 2011 – Jan 2012 · 1y 1m
  • Project Lead || Marketing Effectiveness Jan 2009 – Jan 2012 · 3y 1m
  • Manager, BASES Statistical Modelling Jan 2009 – Jan 2011 · 2y 1m Promoted

Kantar Jan 2003 – Jan 2009 · 6y 1m

  • Associate Director || Research International Jan 2003 – Jan 2009 · 6y 1m
  • Associate Director, Research International Jan 2003 – Jan 2009 · 6y 1m

Mastercard Jan 2001 – Jan 2002 · 1y 1m

  • Business Analyst Internship
Decision making context
Seniority tier
Director
Budget influence
High

Director title with strategic marketing responsibilities

Market influence
1 of 2,207,856 Director profiles in United Kingdom
Matthew Hanlon Education

Certifications & honors

Just Do It Award · Nike · Aug 2019

"WPPED CREAM" Award - Gold · WPP

Best Business Building Insight · PepsiCo

Creating an Inclusive Culture · PepsiCo

Simply Excellent Award - Gold · Nielsen

Matthew Hanlon Skills
Media Planning Marketing Effectiveness Affiliate Marketing Search Engine Optimization (SEO) Paid Media Strategy Consumer Marketing Pay Per Click (PPC) Social Media Strategy Digital Marketing Analytics Team Leadership
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Digital Marketing Digital Transformation Membership Segmentation Brand Equity Statistical Modeling Forecasting Marketing Mix Modeling Market Analysis Management Marketing Strategy Marketing Science Brand Management Analysis Analytics Business Analysis Business Insights Competitive Analysis Competitive Intelligence Consumer Behavior Consumer Behaviour Consumer Insight Cross-functional Team Leadership Customer Insight Data Analysis Leadership Marketing Pricing Strategy Shopper Marketing Strategy
Matthew Hanlon’s Colleagues
Victoria Buchanan

Victoria Buchanan

Beaverton, Oregon, United States

Cultural Research and Foresight at Nike

Director of Cultural and Societal Insights at Nike
(June 2022 – Present)

Daniel Heaf

Daniel Heaf

Portland, Oregon, United States

Chief Strategy & Transformation Officer

Chief Strategy & Transformation Officer at Nike
(August 2023 – Present)

Frankie Ruiz

Frankie Ruiz

Miami, Florida, United States

Co-Founder Life Time - Miami Marathon ✔️

Cross Country Head Coach at Belen Jesuit Preparatory School
(June 1998 – Present)

Tanner Mangum

Tanner Mangum

Portland, Oregon Metropolitan Area

Communications Manager at Hims & Hers

Communications Manager at hims & hers
(May 2024 – Present)

Aaron Cain

Aaron Cain

Portland, Oregon Metropolitan Area

VP & GM – Global Nike Men’s | Combining Strategy, Insights & Innovation to Reach Consumers in New Ways & Drive Notable Growth

Global Vice President & General Manager – Nike Men’s at Nike
(March 2021 – Present)

Bruno Garcia

Bruno Garcia

Brooklyn, New York, United States

VP Marketing at Oakley, North America (former Nike) | Omnichannel Marketing | Captaining Campaigns & Activations that Engage Consumers, Elevate Brands & Drive Growth

Advisor at New York Road Runners
(June 2022 – Present)

View all 98,983 employees at Nike
Frequently asked questions about Matthew Hanlon

What is Matthew Hanlon email address?

Email Matthew Hanlon at [email protected] and [email protected]. This email is the most updated Matthew Hanlon's email found in 2026.

How to contact Matthew Hanlon?

To contact Matthew Hanlon send an email to [email protected] or [email protected].

What company does Matthew Hanlon work for?

Matthew Hanlon works for Nike.

What is Matthew Hanlon's role at Nike?

Matthew Hanlon is Director || Integrated Retail Marketing

What industry does Matthew Hanlon work in?

Matthew Hanlon works in the Retail industry.

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