Matt Macdonell
Executive Vice President, Director of Strategy at Leo Burnett | Detroit Metropolitan Area
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Matt Macdonell serves as the Executive Vice President and Group Director of Strategy and Communications at Leo Burnett, where he plays a pivotal role in shaping the strategic direction for some of the most iconic brands in the automotive industry, including GMC, Buick, and the innovative Hummer EV. With a robust team of 15 strategists, analysts, and community managers under his leadership, Matt has successfully navigated a transformative period following the merger with Digitas Detroit, infusing the agency with fresh perspectives and a renewed focus on integrated brand strategies.
His expertise in journey mapping and brand identity has been instrumental in developing campaigns that resonate deeply with target audiences, as evidenced by the accolades garnered under his direction, including the prestigious Effie Award for the Hummer EV campaign "Revolutionaries" in 2022 and a Cannes Lion for Buick's "#SeeHerGreatness." These projects not only highlight his ability to craft compelling narratives but also showcase his adeptness in crisis management and client relations, ensuring that brand messaging remains consistent and impactful across all channels.
Matt's strategic acumen is complemented by his skills in market research and KPI implementation, which allow him to drive measurable results and foster team building within his group. His commitment to excellence and innovation in brand strategy positions him as a thought leader in the advertising industry, continually pushing the boundaries of what is possible in communications. As he leads his team in navigating the complexities of the automotive landscape, Matt remains dedicated to delivering exceptional value to clients while enhancing the overall brand experience for consumers.
Executive Vice President, Director of Strategy at Leo Burnett in January 2017 to Present
Executive Vice President, Director of Brand Planning at Doner in January 2013 to January 2017
Senior Vice President, Director of Brand Planning at Leo Burnett in January 2013 to January 2013
Senior Vice President, Director of Brand Planning at Cramer-Krasselt in January 2009 to January 2013
Senior Vice President, Brand Planning at Doner in January 2004 to January 2010
Senior Vice-President & Group Supervisor at BBDO Worldwide in January 2000 to January 2004
Associate Director of Brand Planning at Cramer-Krasselt in January 1998 to January 2000
Advertising Research Manager at True Value Company in January 1997 to January 1998
Planner at BBDO Worldwide in January 1995 to January 1997
Marketing and Operations Manager at The Vic Theater in January 1993 to January 1995
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Quantitative Research
Qualitative Research
Journey Mapping
Brand Personality
Brand Identity
Multi-Channel Marketing
Content Strategy
Creative Briefs
Brand Architecture
Portfolio Management
Brand Repositioning
Business Development
Pitch Development
Mergers & Acquisitions (M&A)
Organizational Design
Client Issue Resolution
Crisis Management
Rebranding
Onboarding
Culture Development
Cross-functional Team Leadership
Negotiation
Presentations
Client Relations
KPI Implementation
Business Transformation
Change Management
Mentoring
Leadership Development
Team Building
Budget Management
Media Mix Modeling
Return on Investment Analysis
Campaign Measurement
Search Marketing
Content Marketing
Influencer Marketing
Social Strategy
Product Launches
Go-To-Market Strategy
Tagline Development
Brand Messaging
Storytelling
Message Testing
Messaging Strategy
Creative Strategy
Campaign Strategy
Segmentation Analysis
Market Research
Consumer Research
Strategic Planning
Campaign Development
Brand Positioning
Brand Strategy
Integrated Marketing
Brand Development
Digital Strategy
Digital Marketing
Interactive Marketing
Brand Management
Advertising
Direct Marketing
Marketing Communications
New Business Development
Social Media Marketing
Marketing Strategy
Strategy
Online Advertising
Digital Media
Creative Strategy
Social Media
Leadership
Online Marketing
Management
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Discover more about Leo BurnettWhat is Matt Macdonell email address?
Email Matt Macdonell at [email protected]. This email is the most updated Matt Macdonell email found in 2026.
What is Matt Macdonell phone number?
Matt Macdonell phone number is +12482277112.
How to contact Matt Macdonell?
To contact Matt Macdonell send an email to [email protected]. If you want to call Matt Macdonell try calling on +12482277112.
What company does Matt Macdonell work for?
Matt Macdonell works for Leo Burnett
What is Matt Macdonell's role at Leo Burnett?
Matt Macdonell is Executive Vice President, Director of Strategy
What industry does Matt Macdonell work in?
Matt Macdonell works in the Advertising Services industry.
Matt Macdonell Email Addresses
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