Matt Hanks
B2B Marketing Consultant at Salocin Group | London, England, United Kingdom
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As the Vice President of Global Marketing at Basware, Matt Hanks leverages over 25 years of extensive experience in sales and marketing within the B2B technology sector to drive transformative growth and innovation. Leading a diverse and talented team of 48 professionals, Matt is dedicated to crafting and executing comprehensive global, regional, and partner sales and marketing strategies that resonate across key markets, including the UK, Europe, North America, and APAC. His leadership is characterized by a people-first approach, fostering a positive culture that empowers team members to excel and collaborate effectively.
Under Matt's guidance, Basware has developed scalable, demand-generating programs that not only enhance brand visibility but also deliver measurable results. His expertise in strategic planning and execution enables him to align marketing initiatives with broader business objectives, ensuring that every campaign contributes to the overall growth strategy. Matt's thought leadership in communications strategy and resource allocation has positioned Basware as a frontrunner in the industry, driving engagement through innovative paid social media campaigns and compelling presentations.
Key projects that highlight Matt's impact include the launch of integrated marketing initiatives that leverage data-driven insights to optimize customer engagement and conversion rates. His ability to make informed decisions and adapt strategies in real-time has been instrumental in navigating the complexities of the global market landscape. With a commitment to continuous improvement and a passion for developing high-performing teams, Matt Hanks exemplifies the qualities of a visionary leader in the B2B technology space, dedicated to achieving sustainable growth and fostering lasting partnerships.
B2B Marketing Consultant at Salocin Group in March 2025 to Present
Vice President, Global Marketing & Demand Generation at Basware in March 2022 to December 2024
Vice President, Global Product, Content & Partner Marketing at Basware in October 2019 to March 2022
General Manager, UKI (acting) at Basware in January 2021 to April 2021
General Manager, UKI (acting) at Basware in April 2019 to October 2019
Marketing Director, UK&I at Basware in January 2018 to October 2019
Associate Director at The Marketing Practice in January 2014 to December 2017
Client Services Director at The Marketing Practice in January 2014 to April 2015
Head of Data & Performance at The Marketing Practice in September 2011 to April 2015
Head of Data Services at Golley Slater in January 2009 to September 2011
Senior Data Analyst at Golley Slater in June 2004 to January 2009
Data Bureau, Data Analyst, Senior Data Engineer at EHS Brann in September 1997 to February 2004
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Performance Marketing
Growth Hacking
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
BDR
ABM
Go-to-Market Strategy
Partner marketing
Private Equity
B2B Software
Pipeline Growth
Campaigns
Budget Management
Team Management
Marketing Budget Management
Technology Marketing
Growth Marketing
Product Marketing
Messaging
Value Propositions
Customer Value Proposition
Analyst Relations
Value Engineering
Value Selling
Brand Awareness
Key Accounts
Key Performance Indicators
Internal Communications
Relationship Building
Market Research
Market Analysis
Interpreting Data
Strategic Communications
Strategy Execution
Strategic Planning
Decision-Making
Thought Leadership
Communications Strategy
Strategic Leadership
Resource Allocation
Paid Social Media
Customer Events
Business Strategy
Executive Leadership
International Marketing
Inbound Lead Generation
Inbound Marketing
Outbound Marketing
Events
Paid Media Advertising
Marketing Analytics
Marketing Operations
Customer Marketing
Content Marketing
Sales and Marketing
Software as a Service (SaaS)
Interpersonal Skills
Strategic Partnerships
Communication
B2B Marketing
B2B
CRM
Integrated Marketing
Analytics
Leadership
Data Strategy
Direct Marketing
Database Marketing
Multi-channel Marketing
Campaign Management
Email Marketing
Segmentation
Marketing
Management
Business Development
Marketing Communications
Marketing Strategy
Project Management
Demand Generation
Digital Marketing
Data Management
Data Analysis
Team Leadership
Relationship Marketing
Direct Mail
Marketing Management
eCRM
B2B Marketing Strategy
Marketing Automation
Data-driven Marketing
Strategy
Account Management
Lead Generation
Customer Relationship Management (CRM)
Business-to-Business (B2B)
Strategic Thinking
Enterprise Marketing
Active Listening
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What is Matt Hanks email address?
Email Matt Hanks at [email protected]. This email is the most updated Matt Hanks email found in 2026.
How to contact Matt Hanks?
To contact Matt Hanks send an email to [email protected].
What company does Matt Hanks work for?
Matt Hanks works for Salocin Group
What is Matt Hanks's role at Salocin Group?
Matt Hanks is B2B Marketing Consultant
What is Matt Hanks's Phone Number?
Matt Hanks's phone +44 ** **** *297
Matt Hanks Email Addresses
Matt Hanks Phone Numbers
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