Massimiliano Venerini's Email

Head of Remote Detailing & Innovation @ Innovation & McM Dept @ • Direct, lead and motivate the Remote Detailing Team through coaching and supporting it to acquire new ‘virtual’ working skills and maximize growth of the GIPB Portfolio. • Develop and manage business innovation within GIPB according to the “dare to try” vision and culture, in order to favor overall growth by developing and sustaining new business approaches and methodologies for a sustainable competitive advantage In 2015 Winner of the AboutPharma Digital Award in the category “Programs improving patient adherence to therapy" From October 2015 to Present (3 months) Regional Sr Brand Manager Haematology @ • Lead the Regional Strategic and Tactical Plan process for the Haemophilia franchise (Recombinant Coagulation Factors VIII and IX) • Ensure markets alignment on plans and forecasting • Develop and deliver Regional campaigns ensuring Country implementation • Assess external/internal Business Development opportunities for the Haematology business • Partnership with key customers/stakeholders/organizations at the EU level • Lead Digital Marketing Programs • Regional Budget Management (OPEX/DME) • Compliance Champion and “Disciplined Experimentation” Regional Mentor In 2012 Winner of the World Wide Innovation Award in the category “Innovation Adventure Transformative - Disruptive Idea” for the Haemoassist Digital Disease Management App In 2013 Winner of the Specialty Care Star Performance Global Award, of the Vital Brands Best Practice Award and finalist for the Global Commercial Excellence Award for the Ultrasound Educational Program From June 2010 to September 2015 (5 years 4 months) Products Portfolio Manager @ • Responsibility of cardiovascular and coagulation brands within the Established Products Business Unit: - Norvasc, Cardura, Accuprin, Accuretic (hypertension) - Esapent (dislypidemia/heart disease) - Fragmin (venous thromboembolism) - Ibustrin (platelet aggregation) Portfolio detailed by GPs/Specialistic FF and KAMs • Management of CV blockbusters loss of exclusivity (Cardura, Norvasc, Torvast) • Ideation and execution of marketing strategies and innovative commercial plans • Analysis, definition and implementation of activities on different channels: prescribers, hospitals, pharmacies, wholesalers. From November 2007 to May 2010 (2 years 7 months) Product / Brand Manager @ Product / Brand management and launch experiences in different therapeutic areas (Hypertension, Diabetes, Metabolic, Urology and Smoking Cessation) From May 2001 to November 2007 (6 years 7 months) Merchandiser / NSP Coordinator @ • Product / Brand management within retail channel • Coordination of merchandising activities • NIKE Shop development responsability From February 1999 to May 2001 (2 years 4 months)

University of Rome Tor Vergata From 1987 to 1993 Istituto San Giuseppe De Merode From 1982 to 1987 Massimiliano Venerini is skilled in: haematology, coagulation, Hospital Sales, Diabetes, Hematology, Pharmaceutical Industry, Urology, Coagulation, Cross-functional Team Leadership, Market Access, Brand Management, Therapeutic Areas, Marketing Strategy, Sales Effectiveness, Product Launch, Oncology, Pharmaceutical Sales