Mary Hayden
Regional Brand Manager at the LEGO Group | Enfield, Connecticut, United States
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Mary Hayden serves as a Regional Brand Manager at the LEGO Group, where she leverages her extensive analytical, organizational, and communication skills to drive brand development across several iconic product lines, including LEGO® Friends, LEGO® City, LEGO® Classic, LEGO® Creator, and LEGO® Minifigures. In her role, Mary is instrumental in analyzing marketing and consumer/shopper performance, translating complex data into actionable insights that inform both global and business unit (BU) strategies. Her ability to provide a holistic, big-picture perspective of the total business enables her to identify growth opportunities and optimize brand positioning within the competitive landscape.
Mary's cross-functional experience across the AMS business units has equipped her with a deep understanding of market dynamics and consumer behavior, allowing her to effectively manage upwards communication with global Product Marketing Development (PMD) teams. She collaborates closely with BU teams to align marketing initiatives with overarching business goals, ensuring that brand messaging resonates with diverse audiences while maintaining the integrity of the LEGO brand.
In addition to her brand management expertise, Mary excels in forecasting and statistical modeling, skills that are critical for demand planning and sales and operations planning (S&OP). Her strong leadership abilities foster a collaborative environment where team members feel empowered to contribute innovative ideas. With a proven track record in integrated marketing and advertising research, Mary is dedicated to enhancing the LEGO experience for consumers, ultimately driving brand loyalty and engagement. Her established and trusted relationships across functions further amplify her impact, making her a pivotal player in the LEGO Group's ongoing success.
Regional Brand Manager at the LEGO Group in November 2018 to Present
Board Member at PATH CT in May 2019 to March 2024
President and Founder at Connecticut Sibling Network in June 2016 to May 2019
Regional Demand Planner at the LEGO Group in September 2013 to November 2018
Order Management Specialist at the LEGO Group in November 2010 to September 2013
Team Lead Manager at Aon in December 2009 to November 2010
Disability Claims Sr. Manager at Liberty Mutual Insurance in June 2005 to December 2009
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Forecasting
Statistical Modeling
Claims Management
Team Leadership
Customer Service
Advertising Research
Brand Management
Marketing Strategy
Integrated Marketing
Demand Planning
S&OP
Data Analysis and Reporting
Written Communication
Nonprofit Organizations
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Discover more about the LEGO GroupWhat is Mary Hayden email address?
Email Mary Hayden at [email protected] and [email protected]. This email is the most updated Mary Hayden email found in 2026.
What is Mary Hayden phone number?
Mary Hayden phone number is +18609067620.
How to contact Mary Hayden?
To contact Mary Hayden send an email to [email protected] or [email protected]. If you want to call Mary Hayden try calling on +18609067620. (updated on October 29, 2024)
What company does Mary Hayden work for?
Mary Hayden works for the LEGO Group
What is Mary Hayden's role at the LEGO Group?
Mary Hayden is Regional Brand Manager
What industry does Mary Hayden work in?
Mary Hayden works in the Wholesale industry.
Mary Hayden Email Addresses
Mary Hayden Phone Numbers
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