Mary Hartman
Marketing Data Analyst at University of Michigan | Ann Arbor, Michigan, United States
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Mary Hartman is a seasoned Marketing Data Analyst at the University of Michigan, where she plays a pivotal role in driving effective enrollment strategies through data-driven insights. With over a decade of experience in the digital marketing realm, Mary specializes in solving complex lead generation challenges by leveraging her expertise in data analysis and multi-channel marketing. As the subject matter expert in the analytic evaluation of marketing and communications efforts within the Office of Enrollment Management, she ensures that every marketing initiative is grounded in a robust source of truth.
Mary’s approach to marketing data analysis is methodical and strategic. She excels in asking the right questions that lead to actionable insights, meticulously processing and cleaning data to derive meaningful conclusions. Her proficiency in web analytics and PPC advertising, particularly through platforms like MSN AdCenter, allows her to optimize campaigns effectively and maximize ROI. By employing advanced techniques in search advertising and project management, Mary has successfully contributed to numerous key projects that enhance the university's visibility and attract prospective students.
In her current role, Mary not only focuses on internal and external communications but also collaborates with cross-functional teams to refine reporting techniques that inform decision-making processes. Her ability to synthesize complex data into clear, actionable strategies empowers the Office of Enrollment Management to adapt and thrive in an ever-evolving digital landscape. Through her dedication to excellence and a keen eye for detail, Mary Hartman continues to make significant strides in the realm of marketing data analysis, ensuring that the University of Michigan remains at the forefront of innovative enrollment strategies.
Marketing Data Analyst at University of Michigan in November 2023 to Present
Layoff/position eliminated at Career Break in May 2023 to October 2023
Digital Marketing Strategist at Great Lakes Psychology Group in November 2020 to May 2023
Marketing Consultant at BettrData.io in May 2022 to September 2022
Senior Paid Media Strategist at Brainlabs. in June 2020 to November 2020
Digital Marketing Account Manager at Hanapin Marketing in September 2016 to November 2020
Senior Paid Media Strategist at Hanapin Marketing in September 2018 to June 2020
Paid Search Analyst at Digital Third Coast Internet Marketing in October 2015 to September 2016
PPC Campaign Manager / Marketing Consultant at JEMSU™ in January 2014 to October 2015
SEM (PPC) Campaign Manager at Epicenter Network in March 2012 to December 2013
Account Support at Integrate.com in May 2011 to September 2011
Catering Manager at Panera Bread in September 2008 to May 2011
Advertising Account Coordinator at RPM Advertising in June 2007 to May 2008
Marketing Assistant (Department of Advancement & Marketing) at Ferris State University in January 2006 to May 2007
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Conversion Tracking
Data Analysis
Communication
Keyword Analysis
Performance Metrics
Bid Management
Presentations
Demand Generation
Marketing Automation
Analytical Skills
Internal and External Communications
Digital Marketing Channels
Marketing Agencies
Google Sheets
Digital Marketing Agencies
Search Advertising
Multi-Channel Marketing
Digital Strategy
Digital Media
Team Management
Project Management
Advertising
Google Adwords
PPC
Online Marketing
Marketing
Market Research
Social Media Marketing
Marketing Strategy
SEO
Digital Marketing
Budgets
Online Advertising
Marketing Communications
Campaign Management
Web Analytics
Search Engine Marketing (SEM)
PowerPoint
Microsoft Word
Microsoft Excel
WordPress
Google Analytics
Facebook
Lead Generation
Online Marketing Analysis
PPC Bid Management
MSN AdCenter
Google Ads
B2B Marketing Strategy
Linkedin Marketing
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Discover more about University of MichiganWhat is Mary Hartman email address?
Email Mary Hartman at [email protected] and [email protected]. This email is the most updated Mary Hartman email found in 2026.
How to contact Mary Hartman?
To contact Mary Hartman send an email to [email protected] or [email protected]. (updated on October 31, 2024)
What company does Mary Hartman work for?
Mary Hartman works for University of Michigan
What is Mary Hartman's role at University of Michigan?
Mary Hartman is Marketing Data Analyst
What is Mary Hartman's Phone Number?
Mary Hartman's phone (313) ***-*142
Mary Hartman Email Addresses
Mary Hartman Phone Numbers
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