SVP Communications & Public Affairs/Chief Communications Officer @ University of Maryland Medical System
Greater Baltimore Lead Program
Communications executive with over 25 years experience in a variety of corporate and non-profit organizations. My early career was spent in a technology start-up. I am a business strategist who understands how to harness the power of effective communications (internal and external) to positively impact an organization's bottom line. I have a strong track record of leading
Communications executive with over 25 years experience in a variety of corporate and non-profit organizations. My early career was spent in a technology start-up. I am a business strategist who understands how to harness the power of effective communications (internal and external) to positively impact an organization's bottom line. I have a strong track record of leading and developing communication teams including virtual global teams.
My experience includes: media relations strategy, corporate reputation/brand management, serving as company spokesperson, internal communications,corporate social responsibility programs/foundations, issues management, directing product public relations programs including working with patient advocate groups and key opinion leaders, change communications, web/social media strategy, and managing the delivery of integrated communication services including publications and creative services.
Specialties: women's health, CEO & leadership communications, mergers & acquisitions, labor relations communications, working collaboratively with NGO's, FDA approvals/hearings, oncology and rare diseases communications including extensive compassionate use and clinical trial expertise, issues management/recalls/lawsuits/government investigations.
Chief Communications Officer/VP Global Corporate Communications @ Responsible for global communications strategy including external, employee, corporate and executive communications; brand PR; and issues/crisis communications. From 2015 to Present (less than a year) SVP Communications & Public Affairs/Chief Communications Officer @ Served as first Chief Communications Officer for rapidly expanding 12 hospital system including academic medical center/trauma center/NCI designated cancer center ($3 billion+ in rev.) Responsibilities included building/development team; creating communications strategy and 3-5 year plan; and issues management. Was responsible for CEO communications, M&A communications, media relations, internal communications & intranet strategy, issues management, publications, communication services, web/social media, brand & reputation management and public affairs strategy. From September 2010 to January 2015 (4 years 5 months) SVP Strategic Communications & PR @ Communications strategy and restructuring to link scientific and research communications with fundraising activities and strategic plans. Launched the Pediatric Genome Project with St. Jude and Washington University. Board communications including 25th anniversary plan development. From August 2009 to September 2010 (1 year 2 months) Group Head of Global Internal Communications (London) @ Head of Global Internal Communications function based in London working with the CEO and senior leadership team to develop strategic IC plans for all C-suite communications to 64,000 employees world-wide. Communications lead on global re-structuring and change management core team. Managed a team of over 75 communication professionals across the world in various geographies and business functions (HR, IT, Finance, R&D). Served on cross-functional global communications leadership team with Media Relations and Brand/Reputation leads. From July 2007 to July 2009 (2 years 1 month) London, United KingdomExecutive Director, Corporate Communications (Wilmington DE) @ Provided communications strategy and support for North American President/CEO and internal communications leadership across US business including sales/marketing, R&D, Manufacturing, and corporate functions (IT, HR, finance). Managed CEO transition and numerous leadership changes. From 2005 to 2007 (2 years) Sr. Director/Director, Brand Communications-Oncology @ Led external communications strategy for AstraZeneca oncology drug portfolio (several brands) including segment leading breast cancer medications: tamoxifen and arimidex; Launched new first in class medicines Faslodex, and Iressa. Responsible for media relations, issues management, patient advocate group strategy and outreach, litigation communications, regulatory communications including FDA public hearings & compasionate use programs, and consumer awareness programs including traveling breast cancer educational exhibit. Responsible for the administration of the AstraZeneca Breast Cancer Foundation including working with patient advocated groups, managing the grant request process, and developing strategic plans and budget for the foundation. Expanded role also covered R&D communications for phase I-III developmental compounds including clinical trials, research publications, and coordination with investor relations. From 1998 to 2005 (7 years) Communications Director @ Start-up new media/information company went public in the late '90's. Company developed content and information technology products across the phone, web, and cable television platforms. Was one of the early employees working directly with the founders. Major clients included Ameritech, BellSouth, Pacific Bell, Cablevision, TCI Cable, AOL. Served in a variety of communications, marketing, product development and investor relations roles including working on two IPO road shows. From 1990 to 1998 (8 years) Dallas/Fort Worth AreaCommunications Associate @ PR associate & intern for boutique media relations/issues management agency. From January 1988 to December 1989 (2 years) Dallas/Fort Worth Area
BA Communications & Public Relations; BA in Sociology @ Southern Methodist University From 1986 to 1989 Carmel High School From 1983 to 1986 Greater Baltimore Lead Program Mary Carver is skilled in: Strategic Communications, Corporate Communications, Crisis Communications, Internal Communications, Media Relations, Public Relations, Leadership, Reputation Management, Public Affairs, Press Releases, Marketing Communications, Social Media, Strategic Planning, Strategy, Communications Planning
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