Chief Marketing Officer | EVP | Chief of Staff | Board Member Growth leader with an outstanding track record of driving the top line, market share, and brand growth. A transformer, who builds world-class global marketing teams, creates followership but most importantly can point to tangible and measurable results. Industry recognised by; The Economist as one of the Top 25 Social Business Leaders. By Forbes as one of the Top 50 marketers. By BtoB Magazine as one of the World's Best Marketers, and The Internationalist as one of the top International marketers 2015. Core competencies: ► Company-wide Strategy development & deployment ► Brand strategy & execution ► Building and developing global marketing teams ► Customer Advocate ► Digital Transformation ► Cloud/SaaS and enterprise solutions marketing ► Strategic alliances ► Closed-loop marketing ► Business operations ► Continuos Improvement ► P&L ► Customers drive everything that my teams and I do. From understanding who the customers are? Understanding how they buy? To putting the customer front and center of the innovation process? ► Marketing and for that matter sales is not a problem it is a process. For the past 20+ years, my teams have pioneered and been profiled as to what good looks like in terms of implementing marketing process, marketing operations and driving measurable results. ✆ +1 (503) 970-3333 ✉ [email protected]

Advisory Board Member @ The World's First Social Sharing Platform For Employee-Inspired Media. From May 2015 to Present (8 months) San Francisco Bay AreaAdvisory Board Member @ Myplanet is re-energizing how people connect in the workplace. We partner with the world’s leading telecommunications providers, software companies and workplaces to design, build and orchestrate the digital experiences of our daily work. From January 2015 to Present (1 year) Toronto, Canada AreaEVP, Chief Marketing Officer & Chief of Staff @ Chief Marketing Officer and Chief of Staff responsible for driving Mitel’s strategic plan and the transformation of Mitel from a PBX/Telco provider to the leading Cloud, SaaS and Mobile solutions brand it is today. ► MITL stock growth of 350% and revenue growth of 160% from Aug 2012 to January 2015 ► Market share growth to #3 in Americas and #1 and #2 in the largest EMEA markets ► Over a 2.5 year period achieved #1 market share leadership in Enterprise Cloud business communications, with more than 1,000,000 total seats installed and 30% market share. From August 2012 to January 2015 (2 years 6 months) Dallas/Fort Worth AreaVice President Worldwide Marketing and Commercial GM Latin America @ Responsible for company wide strategy development, strategy deployment, global marketing, corporate communications and business operations. In addition held GM responsibilities for Tektronix expansion into Latin America ► Developed Tektronix strategic plan, strategy deployment through to leading monthly business operations reviews. ► Operating result from 2009 to CY11 YTD, 150% increase in sales and +1,600 bps increase in operating margin. ► Transformed marketing function to closed loop marketing through process, operational rigor and demonstrated causal return on marketing investment. Drove measurable Tektronix revenue of 15% and 30% of total sales opportunity funnel. From April 2002 to August 2012 (10 years 5 months) Portland, Oregon AreaVice President @ Server divisions lead for IBM’s strategic server positioning and naming project, resulting in establishing IBM’s e-$2B+ Server brand which underpinned IBM’s e-business strategic focus. Participate in IBM’s executive fast-track program 1999. From 1990 to 1998 (8 years) Portland, Oregon AreaChief of Staff @ Responsible for driving the strategic agendas for the office of the Chairman & CEO. Advised and consulted with the office of the CEO and President on strategic alliances, mergers and acquisitions. From November 1996 to November 1997 (1 year 1 month) Portland, Oregon Area

Martyn Etherington is skilled in: Go-to-market Strategy, Strategy, Demand Generation, Digital Marketing, Product Marketing, Marketing Management, Management, Product Management, Global Marketing, Multi-channel Marketing, Enterprise Software, Product Development, Strategic Partnerships, Business Development, E-commerce