Martin Reed

Martin Reed is a seasoned business leader with a proven track record in both start-ups and established organizations, particularly within the rapidly evolving hemp and CBD industries. Currently serving in a pivotal role at Various as part of the Building Things initiative, Martin leverages his extensive expertise in product development and project management to drive innovation and operational excellence. His leadership has been instrumental in the success of key projects, including Delta Separations and Curian, where he played a critical role in developing B2B hardware and services tailored for the hemp sector. Notably, his work on a patented extraction centrifuge at Curian has set new standards for efficiency and sustainability in extraction processes.

In addition to his B2B endeavors, Martin has made significant strides in the D2C space with Blue Sea Labs and Tonico. At Blue Sea Labs, he spearheaded the development of ecommerce and logistics software that streamlined operations and enhanced customer experience, ultimately leading to its acquisition by VitalChoice. Meanwhile, Tonico has emerged as a standout CBD brand under his guidance, known for its small-batch, high-strength tinctures that resonate with health-conscious consumers.

Martin's multifaceted skill set encompasses strategic planning, business strategy, and supply chain management, enabling him to navigate the complexities of the market effectively. His commitment to sustainability and innovation positions him as a thought leader in the industry, continually pushing the boundaries of what is possible in product marketing and business planning. As he continues to build and refine organizations, Martin Reed remains dedicated to fostering growth and driving impactful change in the hemp and CBD landscape.