Martin Heng
Content & Communications Group Manager // Executive Creative & Producer // Culture Marketing at British American Tobacco | Tokyo, Tokyo, Japan
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Martin Heng is a seasoned creative marketer based in Tokyo, bringing over 15 years of leadership experience to his role as Content & Communications Group Manager at British American Tobacco. In this dynamic position, he leverages his expertise in creative strategy and cultural marketing to drive impactful activation campaigns that resonate with diverse consumer segments. Martin is adept at end-to-end implementation and deployment, ensuring that every campaign not only captures attention but also fosters deep consumer engagement.
His current projects include innovative social PR initiatives and partnerships that intertwine art and music culture with brand storytelling. By focusing on experiential marketing and online-to-offline activation, Martin crafts immersive experiences that elevate brand presence and foster loyalty among consumers. His strategic approach to campaign planning integrates artists and influencers, creating a vibrant ecosystem that enhances brand visibility and cultural relevance.
Martin's proficiency in digital social media content and branded digital platforms allows him to navigate the complexities of modern marketing landscapes effectively. He is committed to developing comprehensive brand playbooks and CRM loyalty programs that drive customer engagement and retention. With a keen eye for CX/UI/UX, he ensures that every touchpoint delivers a seamless and engaging experience for consumers.
As a creative director, Martin excels in visual communication and interactive advertising, utilizing his skills in graphics and logo design to create compelling narratives that resonate across multiple channels. His holistic understanding of culture growth and 360-degree activation strategies positions him as a key player in shaping the future of brand marketing at British American Tobacco.
Content & Communications Group Manager // Executive Creative & Producer // Culture Marketing at British American Tobacco in February 2018 to Present
Senior Creative Director at BBDO Japan in January 2016 to January 2018
Head of Creative at Samsung // Cheil Worldwide in January 2015 to January 2016
Associate Creative Director at J. Walter Thompson Worldwide in May 2014 to January 2015
Visual Communications Director at Ogilvy & Mather Japan // Geometry Global in February 2008 to January 2014
Regional Art Director at 141 Worldwide // Bates Asia // David Comms in March 2006 to February 2008
Creative Director at National Arts Council Singapore in January 2005 to January 2005
Art Director at Batey Ads Singapore in January 2003 to January 2003
Creative Director at National Institute of Education Singapore in January 2003 to January 2003
Digital Art Director at Fallon Singapore in January 2003 to January 2003
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Contract Negotiation
Attention to Detail
Marketing Budget Management
Problem Solving
Business Development
Automobiles
International Marketing
Sales and Marketing
Business-to-Business (B2B)
Music Industry
Culture Change
Strategy
Digital Media
Social Media Advertising
Marketing Strategy
Social Media Communications
Customer Experience
Content Marketing
Teamwork
Video Production
Branding
Graphics
Social Media
Social Media Marketing
Content Strategy
Branding & Identity
Logo Design
Project Management
Marketing
Fashion Design
Storyboarding
Presentation Skills
Leadership
Fiscally Responsible
Design Leadership
Creative Design
Communication
Art Direction
Creative Direction
Creative Strategy
Creative Development
Photography
Digital Marketing
Graphic Design
Concept Development
Advertising
Corporate Identity
Visual Communication
Brand Development
Interactive Advertising
Integrated Marketing
Online Advertising
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Discover more about British American TobaccoWhat is Martin Heng email address?
Email Martin Heng at [email protected]. This email is the most updated Martin Heng email found in 2026.
How to contact Martin Heng?
To contact Martin Heng send an email to [email protected]. (updated on November 04, 2024)
What company does Martin Heng work for?
Martin Heng works for British American Tobacco
What is Martin Heng's role at British American Tobacco?
Martin Heng is Content & Communications Group Manager // Executive Creative & Producer // Culture Marketing
What is Martin Heng's Phone Number?
Martin Heng's phone (**) *** *** 200
Martin Heng Email Addresses
Martin Heng Phone Numbers
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