Mark Rothwell
Partner & Chief Marketing Officer at Growth Verticals | Greater Madison Area
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Mark Rothwell is a seasoned C-level marketing executive and the President/Founder of The Brand Matters, where he leverages over two decades of experience to drive transformative marketing strategies for a diverse range of clients. His expertise lies in crafting innovative, analytics-driven, and technology-enabled omnichannel marketing solutions that not only enhance brand visibility but also significantly boost ROI and revenue growth. At The Brand Matters, Mark specializes in delivering C-level advisory services and fractional CMO/CXO support, tailoring marketing and branding strategies to meet the unique needs of both enterprise and SMB brands.
Under Mark's leadership, The Brand Matters has successfully executed key projects that have redefined client engagement and brand positioning. His work with Fortune 500 companies, including industry giants like the Coca-Cola Company, Miller Brewing, and Kraft, showcases his ability to deliver impactful results through strategic marketing initiatives. Mark’s proficiency in social media marketing, partner relationship management, and earned media strategies enables him to create compelling narratives that resonate with target audiences.
Additionally, Mark excels in cross-functional team leadership and program management, ensuring that all marketing efforts are aligned with overarching business objectives. His strong relationship-building skills foster collaboration among stakeholders, driving successful outcomes across various marketing channels. As a thought leader in the marketing space, Mark Rothwell continues to push the boundaries of traditional marketing, embracing analytics and technology to create sustainable growth for his clients.
Partner & Chief Marketing Officer at Growth Verticals in March 2024 to Present
Digital Marketing Adjunct Professor at Milwaukee School of Engineering (Radar School of Business) in January 2024 to May 2024
President/Founder at The Brand Matters in January 2023 to March 2024
Vice President of Marketing at WPS Health Solutions in November 2019 to December 2022
AVP, Brand and Consumer Marketing at American Family Insurance in January 2016 to May 2019
Principal Consultant at The Brand Matters in February 2015 to January 2016
Vice President Product Marketing at Aurora Health Care in November 2013 to January 2015
VP, Marketing and Communications at Dean Health System in August 2008 to October 2013
Director, Brand Management at CUNA Mutual Group in May 2007 to July 2008
Director of Marketing Communications at Famous Footwear in September 2002 to May 2007
Sr. Brand Manager-Miller High Life & Brand Manager-Miller Lite at Miller Brewing Company in September 2000 to September 2002
Brand Manager-Sprite & Associate Brand Manager-Fruitopia at The Coca-Cola Company in September 1997 to August 2000
OSCAR MAYER: Assistant Brand Manager (Alternate Channels) & Assistant Brand Manager-Lean Slice Pak at Kraft Foods Group in June 1994 to August 1997
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Strategic Marketing Management
Social Media Marketing
Partner Relationship Management
Market Analysis
Communication
Insurance Marketing
Digital Marketing Channels
Strategy
Marketing Strategy
Cross-functional Team Leadership
Marketing Communications
Integrated Marketing
Brand Management
Leadership
Management
Strategic Partnerships
Brand Development
Strategic Planning
Retail
Marketing
Marketing Research
Marketing Management
FMCG
Team Building
Product Management
Analytics
Customer Insight
Budgets
Product Marketing
Coaching
Change Management
Program Management
CRM
Market Planning
Sales
Strategic Planning and Forecasting
Team Leadership
Revenue and Profit Growth
Crisis Communications
Relationship Building
Project Management
Earned Media Strategies
Internal & External Communications
Process Improvement
Collaborative Problem Solving
Brand Health Tracking
Team
Culture Change
Business Process Improvement
Market Research
Customer Relationship Management (CRM)
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What is Mark Rothwell email address?
Email Mark Rothwell at [email protected]. This email is the most updated Mark Rothwell email found in 2026.
How to contact Mark Rothwell?
To contact Mark Rothwell send an email to [email protected]. (updated on October 29, 2024)
What company does Mark Rothwell work for?
Mark Rothwell works for Growth Verticals
What is Mark Rothwell's role at Growth Verticals?
Mark Rothwell is Partner & Chief Marketing Officer
What is Mark Rothwell's Phone Number?
Mark Rothwell's phone (**) *** *** 429
What industry does Mark Rothwell work in?
Mark Rothwell works in the Insurance industry.
Mark Rothwell Email Addresses
Mark Rothwell Phone Numbers
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