Vice President of Global Marketing @ From October 2015 to Present (1 month) Andover, MADirector of Product Management @ Led Upstream Marketing. Responsible for product strategy and roadmap, Voice of the Customer, and new product definition.
Corindus Vascular Robotics is the global technology leader in robotic-assisted vascular interventions.The company's FDA cleared CorPath® System is the first robotic system that offers interventional cardiologists precise procedure and stent control during vascular interventions. From August 2013 to October 2015 (2 years 3 months) Waltham, MADirector of Global Marketing, Healthcare Performance Solutions @ Led marketing globally for GE Performance Solutions. Responsibilities included managing team of marketing managers in defining positioning, messaging, and integrated marketing campaign strategies across all Performance Solutions geographies including North America, Europe and Middle East.
The Healthcare Performance Solutions business helps leading healthcare systems sustainably improve operational and clinical performance through a combination of consulting services, technology and analytics. From January 2013 to August 2013 (8 months) Boston, MADirector of Marketing, Cardiovascular Ultrasound @ Responsible for managing the $246M cardiovascular ultrasound business in North America, driving the creation and execution of strategic marketing and business development programs, and managing life cycles, pricing, and positioning of products and solutions. Led the business in growing revenue by 22% over prior year and gaining 7 market share points in two years. Managed team of marketing managers and led the successful launch of seven product releases for diagnostic, surgical and interventional cardiology. From 2010 to 2013 (3 years) Andover, MASr. Marketing Manager, Point of Care Ultrasound @ Responsible for establishing and executing strategies to enter and grow ultrasound in the Emergency Medicine, Critical Care, Vascular Access, Musculoskeletal and Interventional Anesthesia segments From 2008 to 2010 (2 years) Sr. Development Program Manager @ Directed development programs from concept and business opportunity analysis through release to market. Managed the development of two of Philips' most successful ultrasound products: the iE33 Premium Cardiovascular Ultrasound Platform and the CX50 Radiology Compact Ultrasound System. From 2004 to 2008 (4 years) R&D Manager @ Managed team of ten direct-report engineers and scientists in developing next generation products and technologies. Established and managed multi-national strategic alliances to grow Philips ultrasound footprint; led team that commercialized the PureWave single-crystal piezoelectric technology and launched the S5-1 transducer.
Managed programs that enabled Philips to enter new geographies and low cost market segments, including the cardiac transducer program for OptiGo, a first-of-kind low-cost cardiac screening device. From 2000 to 2004 (4 years) R&D Engineer II & Project Leader @ Designed diagnostic ultrasound transducers, biopsy apparatuses, precision manufacturing processes and electrical cable and connector assemblies. Led internal project teams and managed external development partnerships. From 1998 to 2000 (2 years)
MS, Biomechanical Engineering @ Stanford UniversityBS, Mechanical Engineering @ Massachusetts Institute of TechnologyBusiness Leadership Program @ Ashridge Business School Marienne Sanders is skilled in: Medical Devices, Customer Insight, Product Development, Marketing, R&D, Development Of Employees, Product Launch, Strategic Partnerships, Cross-functional Team..., Ultrasound, Cardiology, Market Development, Competitive Marketing..., Segmentation, Commercialization, Healthcare, Medical Imaging, Radiology, Strategy, Solutions Marketing, Capital Equipment, Marketing Management, Program Management, Vascular, Operating Room, Leadership, Product Marketing, Product Management, Interventional...