Maria Parra
Principal - Qualitative Lead at Ingenium Research | Greater Orlando
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Maria Parra serves as the Principal - Qualitative Lead at Ingenium Research, where she leverages her extensive expertise in qualitative research to deliver impactful insights tailored to the Hispanic market. With a strong background in marketing research, Maria specializes in understanding the nuanced behaviors and preferences of Hispanic consumers, making her an invaluable asset for clients looking to navigate this diverse demographic. Her bilingual capabilities enhance her ability to engage with participants across various markets, including both the U.S. and Latin America, ensuring that the research is culturally relevant and contextually rich.
At Ingenium Research, Maria is currently spearheading key projects that focus on ethnographic studies and customer insights, utilizing her skills in qualitative methodologies to uncover deep-seated motivations and attitudes. She is adept at designing questionnaires that resonate with target audiences, ensuring that the data collected is both reliable and actionable. By identifying the precise project scope that aligns with client objectives, Maria helps organizations develop strategies that not only meet their marketing goals but also foster genuine connections with Hispanic consumers.
Her expertise in segmentation and advertising research allows her to provide clients with a comprehensive understanding of market dynamics, ultimately guiding them in crafting effective marketing strategies. Maria's commitment to advancing Hispanic UX research underscores her passion for inclusivity and representation in the research landscape, making her a thought leader in the industry. Through her work at Ingenium Research, Maria Parra continues to drive innovation and excellence in qualitative research, empowering clients to make informed decisions that resonate with their target audiences.
Principal - Qualitative Lead at Ingenium Research in January 2010 to Present
Director At Large at Insights Association in January 2019 to December 2021
Latino SIG Leader at Qualitative Research Consultants Association in January 2016 to December 2017
GAIN Group at Daymon Worldwide in May 2010 to February 2011
Research Manager (Multicultural) at Cheskin in November 2006 to May 2010
Senior Research Specialist at La Verdad Marketing & Media in August 2005 to January 2006
Project Director at CJS Investigaciones de Mercado in July 1998 to June 2004
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Bilingual Communications
Spanish
Qualitative Market Research
Hispanic Marketing
Latin America
Marketing Research
Private Label
Online Research
Qualitative Research
Advertising Research
Customer Insight
Ethnography
Marketing
Research
Consumer Behaviour
Questionnaire Design
Quantitative Research
Market Research
Segmentation
Focus Groups
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Discover more about Ingenium ResearchWhat is Maria Parra email address?
Email Maria Parra at [email protected] and [email protected]. This email is the most updated Maria Parra email found in 2026.
What is Maria Parra phone number?
Maria Parra phone number is +17544232321 and +16143613398.
How to contact Maria Parra?
To contact Maria Parra send an email to [email protected] or [email protected]. If you want to call Maria Parra try calling on +17544232321 and +16143613398.
What is Maria Parra net worth?
Maria Parra has an estimated net worth of $750,000 to $999,999
What company does Maria Parra work for?
Maria Parra works for Ingenium Research
What is Maria Parra's role at Ingenium Research?
Maria Parra is Principal - Qualitative Lead
What industry does Maria Parra work in?
Maria Parra works in the Market Research industry.
Maria Parra Email Addresses
Maria Parra Phone Numbers
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