Mari Routama
Development Director at Hartwall | Helsinki, Uusimaa, Finland
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As the Development Director at Hartwall, Mari Routama is at the forefront of driving innovation and growth within the On-Trade channel, a critical segment of the food and beverage industry. With a robust background in food production, FMCG, and retail, Mari leverages her extensive expertise in sales management and customer experience to spearhead transformative initiatives that enhance operational excellence and profitability. Her current focus on "Suomen virkistäminen" underscores her commitment to revitalizing the Finnish beverage market by leading strategic development activities that prioritize sales, key account management, and trade marketing.
Under Mari's leadership, her team is dedicated to refining the target product range and optimizing visibility in the marketplace, ensuring that Hartwall remains competitive and relevant in a rapidly evolving industry. Her proficiency in digital transformation plays a pivotal role in integrating cutting-edge digital tools that streamline operations and enhance customer engagement, ultimately driving sales growth. Mari's proven track record in business turnaround and P&L management positions her as a key player in Hartwall's strategic vision, where she is not only responsible for operational success but also for fostering a culture of continuous improvement and innovation.
With a passion for team leadership and organizational development, Mari cultivates high-performing teams that are aligned with the company's objectives. Her consulting skills further enhance her ability to navigate complex challenges and implement effective solutions, making her an invaluable asset to Hartwall and the broader FMCG landscape. As she continues to champion development initiatives, Mari Routama exemplifies the dynamic leadership needed to thrive in today's competitive market.
Development Director at Hartwall in June 2022 to Present
Chief Customer Experience Officer at Jungle Juice Bar in March 2020 to July 2022
Director, Food and Beverage concepts and assortment at Finnair in October 2018 to March 2020
Customer Experience and Marketing Director at Fazer in March 2018 to October 2018
Head of Bakery Shop Business in Finland at Fazer in August 2017 to February 2018
Head of Retail Solutions, Fazer Bakery Finland at Fazer in August 2015 to July 2017
Head of Shop-in-Shop in Fazer Bakery Finland at Fazer in May 2014 to July 2015
Senior Area Manager at Fazer in November 2010 to May 2014
Senior Consultant at BearingPoint in March 2010 to November 2010
Consultant at BearingPoint in March 2008 to February 2010
Senior Management Analyst at BearingPoint in August 2006 to February 2008
Import sales representative at Marimekko in June 2004 to July 2006
Assistant at Imageneering in January 2000 to January 2003
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Financial Performance
Key Metrics
Customer Satisfaction
Commercial Planning
Fast-Moving Consumer Goods (FMCG)
Sales Growth
Commercial Management
Business Growth
Food and Beverage Management
Stakeholder Management
Strategy
Leadership
Strategic Planning
Budget Management
Cost Control
Budgeting
Analytical Skills
Customer Experience
Sourcing
New Business Development
Loyalty Programs
Marketing
Sales Management
Digital Transformation
Management
Retail
Management Consulting
Business Process Improvement
Change Management
Business Strategy
Project Management
Business Transformation
Organizational Design
Performance Improvement
Operational Excellence
Performance Management
Team Leadership
Organizational Development
Business Development
Project Planning
Coaching
Business Process Design
Consulting
FMCG
Customer relationship management
Sales
CRM
Turn Around Management
Organizational Change Agent
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Discover more about HartwallWhat is Mari Routama email address?
Email Mari Routama at [email protected]. This email is the most updated Mari Routama email found in 2026.
How to contact Mari Routama?
To contact Mari Routama send an email to [email protected]. (updated on November 04, 2024)
What company does Mari Routama work for?
Mari Routama works for Hartwall
What is Mari Routama's role at Hartwall?
Mari Routama is Development Director
What is Mari Routama's Phone Number?
Mari Routama's phone (**) *** *** 158
Mari Routama Email Addresses
Mari Routama Phone Numbers
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