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Marco M.Eng

Senior Manager B2B Marketing Europe

Director Global Integrated Marketing Strategy at HomeAway

London, Greater London, United Kingdom

Section title

Marco M.Eng's Email Addresses & Phone Numbers

Marco M.Eng's Work Experience

HomeAway.com

Senior Manager B2B Marketing Europe

April 2014 to Present

London, United Kingdom

InterContinental Hotels Group

Marketing Manager South & West Europe

March 2012 to March 2014

London, United Kingdom

InterContinental Hotels Group

Head of Corporate Sales Southern Europe

October 2011 to March 2012

London, United Kingdom

Marco M.Eng's Education

MIP-Politecnico Di Milano

MBA Marketing 103/110

2003 to 2004

Loughborough University

Chemical Engineering

2001 to 2003

Università di Bologna

M.Eng Chemical Engineering Chemical Engineering

1994 to 2001

About Marco M.Eng's Current Company

HomeAway.com

HomeAway is the world's leading online marketplace for the vacation rental industry, with sites representing over one million paid listings of vacation rental homes in 190 countries. Part of the EU marketing leadership team I lead B2B Marketing in Europe. This includes definition of B2B Marketing strategy and planning both on CRM and acquisition standpoints, supervision of...

About Marco M.Eng

📖 Summary

M.Eng, MBASenior Manager B2B Marketing Europe @ HomeAway is the world's leading online marketplace for the vacation rental industry, with sites representing over one million paid listings of vacation rental homes in 190 countries. Part of the EU marketing leadership team I lead B2B Marketing in Europe. This includes definition of B2B Marketing strategy and planning both on CRM and acquisition standpoints, supervision of integrated marketing campaigns across key European markets, optimization of owned, paid and earned media and channels with special focus on partnership marketing. From April 2014 to Present (1 year 9 months) London, United KingdomMarketing Manager South & West Europe @ Part of the Distribution and Commercial Marketing team (DCM) which includes digital and commercial country marketing. - Management of pan-European integrated/multifaceted marketing campaigns from strategic planning, budgeting, development of creative brief , agencies coordination and management (creative, media and PR agencies) to execution and results measurement. -Directly responsible for commercial marketing strategy definition and execution in Spain, Portugal, Italy and Turkey, this including localisation of global campaigns and ad hoc created local marketing campaigns. Coordination and management of in-market creative, media and PR agencies on delivery and implementation of marketing plans. -Representing IHG Europe Marketing at all levels with the IHG Owners's community in assigned markets, thus ensuring buy in and adoption of launched initiatives, campaigns and marketing tools as well as measure and present ROI at market level either in terms of generated revenue and/or brand awareness according to specific campaign's objectives. From March 2012 to March 2014 (2 years 1 month) London, United KingdomHead of Corporate Sales Southern Europe @ Management of the Southern Europe based Sales teams (Italy and Iberia IHG offices), responsible for increasing revenue and market share mainly from the corporate market. Managing a team of 10 both at Key Account Director and Account Manager level. In charge of central Sales strategy and planning for the Southern Europe region which includes more than 150 hotels From October 2011 to March 2012 (6 months) London, United KingdomDirector of Sales Italy & Iberia @ Reporting to VP Sales & Marketing Continental Europe & Africa, I was in charge of directing sales strategies and initiatives in Italy, Spain and Portugal. From July 2010 Spain and Portugal have been added to my area of responsibility and I have been relocated to the IHG global headquarter in Denham, UK. In charge of central sales strategy and planning for Italy and Iberia region which includes 80 hotels. From July 2010 to October 2011 (1 year 4 months) Director of Sales Italy @ Part of the EMEA Brand Performance team, reporting to VP Commercial Continental Europe, I oversee and direct all aspects of country’s sales activities. • Led start-up of a new national sales team under my direct responsibility. In charge of market analysis, P&L forecast, budget allocation as well as recruiting. My own established business model has been successfully replicated in France and the Benelux. • Coordination of hotels sales organisation (approximately 100 people) through leadership of the National Sales Forum (NSF) committee. • Member of the EMEA Sales Leadership team. • Led the launch on the Italian market of new online loyalty programme for corporate bookers (revenue increased by 155% YOY 2008 vs. 2007) • Training hotels management on various Sales & Marketing courses, loyalty programmes and specifically on Strategic Selling programmes From February 2007 to September 2010 (3 years 8 months) Director of Sales & Marketing - Holiday Inn Bologna @ In charge for the Sales & Marketing Department of this 161 rooms hotel owned and managed by IHG. • Leading the S&M department managing a team of 5 direct reports (2 Sales Managers, 2 Conference Managers and 1 Sales Coordinator) • Conceiving and outlining the hotel’s Sales & Marketing plan with direct responsibility on hotel Room Revenue (about 5M€ per year) • Contributing to annual budget preparation and discussion with senior IHG management. • Responsible for hotel pricing, yield management and distribution channel maximisation. From September 2004 to 2006 (2 years) Bologna Area, ItalyResearcher Biomedical Engineering @ Responsible of research team developing innovative techniques for blood purification. • direct research (40%) and project coordination (60%) • liaising with public and private sponsors (NHS, EU Commission, Purolite International) • monthly reporting to University and EPSRC on the project outcomes and results. From April 2001 to March 2003 (2 years) MBA, Marketing, 103/110 @ MIP-Politecnico Di Milano From 2003 to 2004 Chemical Engineering @ Loughborough University From 2001 to 2003 M.Eng Chemical Engineering, Chemical Engineering @ Università di Bologna From 1994 to 2001 Leadership Programme, Organizational Leadership @ Ashridge Business School Marco M.Eng is skilled in: Marketing Strategy, Sales, Hotels, Market Planning, Management, Leadership, Hospitality, Tourism, Sales Management, Hospitality Industry, Revenue Analysis, Hotel Management, E-commerce, Marketing, Hospitality Management


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Frequently Asked Questions about Marco M.Eng

What company does Marco M.Eng work for?

Marco M.Eng works for HomeAway.com


What is Marco M.Eng's role at HomeAway.com?

Marco M.Eng is Senior Manager B2B Marketing Europe


What is Marco M.Eng's personal email address?

Marco M.Eng's personal email address is m****[email protected]


What is Marco M.Eng's business email address?

Marco M.Eng's business email addresses are not available


What is Marco M.Eng's Phone Number?

Marco M.Eng's phone +44 ** **** *208


What industry does Marco M.Eng work in?

Marco M.Eng works in the Internet industry.


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Marco M.Eng's Personality Type

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