Marco Luciani
Transformation Director Europe at The HEINEKEN Company | Netherlands
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Marco Luciani currently serves as the European Transformation Director at The HEINEKEN Company, where he spearheads a range of transformational projects aimed at enhancing operational efficiency and driving growth across the region. With a robust background in the fast-moving consumer goods (FMCG) sector, Marco has cultivated a deep expertise in e-commerce, target marketing, and category management, which he leverages to navigate the complexities of the modern beverage landscape.
In his previous role as On-trade eBusiness Director for Europe, Marco played a pivotal role in integrating digital strategies that optimized sales channels and improved customer engagement. His experience as On-Trade Sales Director at Heineken Italy further solidified his understanding of market dynamics and consumer behavior, allowing him to implement innovative marketing management strategies that resonate with diverse audiences. Additionally, his tenure as Commercial Director at one of Italy's leading deli meat companies equipped him with invaluable insights into the intricacies of retail operations and supply chain management.
At HEINEKEN, Marco is not just leading transformational initiatives; he is also fostering a culture of group leadership and collaboration that empowers teams to embrace change and drive strategic business planning. His ability to blend management consulting principles with practical execution has positioned him as a key figure in shaping the future of HEINEKEN in Europe. As the industry continues to evolve, Marco remains committed to leveraging his skills in business strategy and marketing to ensure that HEINEKEN not only meets but exceeds the expectations of its consumers.
Transformation Director Europe at The HEINEKEN Company in November 2023 to Present
OnTrade eBusiness Director Europe at The HEINEKEN Company in April 2022 to November 2023
On Trade Sales Director at The HEINEKEN Company in January 2018 to March 2022
Commercial Director - Direttore Commerciale at GRANDI SALUMIFICI ITALIANI S.p.A. in September 2015 to January 2018
Group Market & Sales Intelligence Director + National Account Manager at GRANDI SALUMIFICI ITALIANI S.p.A. in May 2014 to September 2015
Trade Marketing Director at GRANDI SALUMIFICI ITALIANI S.p.A. in February 2012 to April 2014
Project Leader at The Boston Consulting Group in December 2006 to February 2012
Brand Manager at Barilla SpA in February 2004 to November 2006
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Communication
Reasoning Skills
Public Speaking
Budgeting & Forecasting
Problem Solving
Persuasion
Analytical Skills
Business Transformation
E-Commerce
Client Relations
Target Marketing
Setting Strategic Direction
Business-to-Business (B2B)
Group Leadership
Category Management
Strategy Development
Organizational Effectiveness
FMCG
Organizational Design
Business Strategy
Marketing Management
Management Consulting
Consumer Insights
International Business
Strategy
Management
Product Development
Marketing Strategy
Market Analysis
Business Planning
Change Management
Customer Insight
Marketing
Trade Marketing
Fast-Moving Consumer Goods (FMCG)
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Discover more about The HEINEKEN CompanyWhat is Marco Luciani email address?
Email Marco Luciani at [email protected]. This email is the most updated Marco Luciani email found in 2026.
How to contact Marco Luciani?
To contact Marco Luciani send an email to [email protected].
What company does Marco Luciani work for?
Marco Luciani works for The HEINEKEN Company
What is Marco Luciani's role at The HEINEKEN Company?
Marco Luciani is Transformation Director Europe
What is Marco Luciani's Phone Number?
Marco Luciani's phone (**) *** *** 378
Marco Luciani Email Addresses
Marco Luciani Phone Numbers
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