Marco Botero
Senior Managing Director - Canada & Latin America at X | United States
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Marco Botero serves as the Senior Managing Director for Canada and Latin America at X (formerly Twitter), where he plays a pivotal role in steering the company’s strategic direction in these dynamic markets. With a keen focus on advertising revenue and growth initiatives, Marco's leadership is instrumental in shaping innovative product development and content strategies tailored to diverse audiences. His extensive expertise in digital marketing and online advertising allows him to effectively navigate the complexities of the Latin American landscape, ensuring that X remains at the forefront of audience engagement and brand partnerships.
Under Marco's guidance, teams across Toronto, Miami, Mexico, and Brazil are empowered to leverage their unique insights into local markets, fostering a culture of collaboration and creativity. His flexible approach to team management not only enhances productivity but also cultivates an environment where innovative ideas can flourish. Key projects led by Marco include the launch of targeted advertising campaigns that resonate with regional audiences, as well as initiatives aimed at integrating television and digital marketing strategies to maximize reach and impact.
As a member of the Americas leadership team, Marco is committed to driving revenue growth while mentoring emerging leaders within the organization. His strategic vision and deep understanding of the advertising landscape in Canada and Latin America position him as a key influencer in the industry, making him a vital asset to X's ongoing success. Through his dedication to excellence and a passion for fostering talent, Marco continues to elevate the company’s presence and performance in these critical markets.
Senior Managing Director - Canada & Latin America at X in May 2024 to Present
Managing Director - Latin America at X in March 2023 to April 2024
Managing Director Spanish Speaking Latin America at Twitter in January 2020 to February 2023
Head of Twitter Miami and US Hispanic at Twitter in October 2018 to December 2019
Revenue Advisor at WhereBy.Us in October 2016 to October 2018
Revenue Advisor at SportsManias in June 2016 to October 2018
Head of Client Solutions Twitter Miami at Twitter in June 2015 to September 2018
Director of Strategy & Digital Sales at ESPN in May 2013 to June 2015
Senior Multimedia Manager, International Sales at ESPN in July 2012 to June 2013
Multimedia Manager, International Sales at ESPN in May 2011 to June 2012
Account Executive at Sony Pictures Television (SPT) - Advertising Sales in May 2007 to April 2011
Senior Research and Programming Analyst at Sony Pictures Television (SPT) - Advertising Sales in February 2005 to April 2007
Advertising Sales Marketing and Research at Sony Pictures Television (SPT) - Advertising Sales in December 2003 to January 2005
Professional Development Manager at NAHJ (National Association of Hispanic Journalists) in October 2002 to July 2003
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Monetization
Team Management
Flexible Approach
Sales Strategy
Sales
LATAM
Television
Social Media
Strategy
Digital Media
Entertainment
Marketing
Multimedia
Product Development
New Media
Latin America
Advertising
Integrated Marketing
Digital Marketing
Online Marketing
Management
Online Advertising
Marketing Strategy
Media Planning
Mobile Marketing
Social Media Marketing
Strategic Planning
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Discover more about XWhat is Marco Botero email address?
Email Marco Botero at [email protected]. This email is the most updated Marco Botero email found in 2026.
What is Marco Botero phone number?
Marco Botero phone number is +13057930374.
How to contact Marco Botero?
To contact Marco Botero send an email to [email protected]. If you want to call Marco Botero try calling on +13057930374.
What company does Marco Botero work for?
Marco Botero works for X
What is Marco Botero's role at X?
Marco Botero is Senior Managing Director - Canada & Latin America
What industry does Marco Botero work in?
Marco Botero works in the Technology, Information And Internet industry.
Marco Botero Email Addresses
Marco Botero Phone Numbers
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