Creative Director at Swimsuits For All
Greater New York City Area
Swimsuits For All
Creative Director
Greater New York City Area
Ascena Retail Group, Inc.
Creative Director
August 2011 to October 2016
Greater Philadelphia Area
Avenue Stores, LLC
Senior Graphic Designer
August 2005 to August 2011
Greater New York City Area
The Jones Group
Senior Graphic Designer
March 2005 to July 2005
Greater Atlanta Area
Avenue Stores, LLC
Graphic Designer
May 2000 to February 2005
Greater New York City Area
Define brand vision while evolving and pushing the brand aesthetic and voice. Oversight of creative marketing, branding, digital, photography, video, social media and public relations communications from strategy development through final creative expression.Provide leadership to the team in developing on-brand campaigns that are relevant and exciting, utilize storytelling, inspiring sharing, increasing brand engagement and driving conversion across... Define brand vision while evolving and pushing the brand aesthetic and voice. Oversight of creative marketing, branding, digital, photography, video, social media and public relations communications from strategy development through final creative expression.Provide leadership to the team in developing on-brand campaigns that are relevant and exciting, utilize storytelling, inspiring sharing, increasing brand engagement and driving conversion across all channels.
What company does Mara Dixon work for?
Mara Dixon works for Swimsuits For All
What is Mara Dixon's role at Swimsuits For All?
Mara Dixon is Creative Director
What industry does Mara Dixon work in?
Mara Dixon works in the Marketing and Advertising industry.
Who are Mara Dixon's colleagues?
Mara Dixon's colleague is Christopher Chabot
📖 Summary
Creative Director @ Swimsuits For All Define brand vision while evolving and pushing the brand aesthetic and voice. Oversight of creative marketing, branding, digital, photography, video, social media and public relations communications from strategy development through final creative expression.Provide leadership to the team in developing on-brand campaigns that are relevant and exciting, utilize storytelling, inspiring sharing, increasing brand engagement and driving conversion across all channels. Greater New York City AreaCreative Director @ Ascena Retail Group, Inc. Led all creative development and execution for the Catherines multi-platform brand including seasonal marketing strategies and campaigns, catalog and direct mail, store signage, E-commerce site and all digital marketing, social media content and logo development.• Create compelling creative seasonal marketing strategies, collaborating with marketing partners to develop seasonal initiatives that drive brand relevancy and support business objectives.• Partner with VP of Marketing on concepts and best ways to visualize seasonal campaigns.• Collaborate with Marketing and Merchandising departments to create cohesive strong marketing campaigns for all customer facing materials - direct mail, store presentation, E-commerce and digital platforms.• Oversee and design layouts for catalogs, in-store and all digital marketing collateral. Responsible for delivery of creative assets for cross channels.• Concept and art direct all photo shoots including supervision of E-commerce photography.• Manage talent for photo shoots; research photographers, hair & make-up artists, stylists, and models.• Concept, art direct and edit video production.• Approve all post production of marketing materials.• Manage team of designers throughout all stages of concept execution and day-to-day revisions.• Create editorial content for social media channels including Instagram, Facebook and Pinterest. From August 2011 to October 2016 (5 years 3 months) Greater Philadelphia AreaSenior Graphic Designer @ Avenue Stores, LLC Responsible for designing comprehensive product launch marketing campaigns, window and in-store signage, direct mail, photo art direction, annual reports, print media advertising, branding, corporate identity and packaging design. • Designed creative marketing concepts and executed them from concept to completion.• Collaborated with Creative Director to develop seasonal creative strategies and campaigns.• Art directed all photo shoots.• Acted as liaison between marketing department and outside vendors. From August 2005 to August 2011 (6 years 1 month) Greater New York City AreaSenior Graphic Designer @ The Jones Group Designed Trade Show booth graphics, corporate identity, seasonal Sales Guide Kits, convention brochures and invitation design. • Complete design and concept execution of the 2004 “Coca Cola/McDonald’s World Wide Exhibit” Trade show. Designed eight product specific target audience walls and two promotional walls.• Complete management of project from preliminary to final output. Work with vendors on print estimates, paper and proof approval. From March 2005 to July 2005 (5 months) Greater Atlanta AreaGraphic Designer @ Avenue Stores, LLC Responsible for concepting and designing fashion-forward marketing collateral including, catalogs, direct mail, postcards, on-product packaging and in-store signage. • Conceptualize and design all creative assets from layout through final approval.• Collaborated with Creative Director to ensure all collateral was brand appropriate.• Created and executed design for URG’s 2004 Annual Report. From May 2000 to February 2005 (4 years 10 months) Greater New York City Area
Introversion (I), Intuition (N), Feeling (F), Judging (J)
4 year(s), 1 month(s)
Unlikely
Likely
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