Senior UX Designer @ Developing a UX strategy to deliver products to increase in efficiencies for customers, build customer confidence and satisfaction by designing a more intuitive, informative, customer-centric product offering. From December 2014 to Present (11 months) Sacramento, California AreaSenior UX/UI Designer @ Applying user-centered design principles to solve tough UI/UX problems with existing products, such
Senior UX Designer @ Developing a UX strategy to deliver products to increase in efficiencies for customers, build customer confidence and satisfaction by designing a more intuitive, informative, customer-centric product offering. From December 2014 to Present (11 months) Sacramento, California AreaSenior UX/UI Designer @ Applying user-centered design principles to solve tough UI/UX problems with existing products, such as ALLDATA Diagnostic Community, Repair and Mobile offerings, and to aid in the development of new products.
Mentoring, Delivering, User Testing, Prototyping, High-Fidelity Mockuping From December 2013 to November 2014 (1 year) Elk Grove, CASenior UX/UI Consultant Designer @ Provided designs to improve discoverability of devices for a large ecommerce platform. Delivered designs for type-ahead search suggestions, improved search results, faceted search and bundled products.
Responsible for driving forward and directing responsive checkout for desktop and mobile to improve conversion rates and device sales. From June 2013 to September 2013 (4 months) Redmond, WAVisual Designer @ Responsible for conceptualization, development, and delivery of user-centric customer experiences and designs.
Proficient in user-centered design methodologies with expertise in information architecture, interaction design, user research and prototyping, From March 2011 to June 2013 (2 years 4 months) Designer/Developer @ Lead designer for the ProStores ecommerce storefront application.
Assisted in selecting and managing a design agency to assist in a comprehensive user experience redesign of the store administration module of ProStores.
Responsible for implementation and maintenance of the “ProStores” website (www.prostores.com).
Responsible for developing mockups, prototypes and interaction models using various tools such as Silverlight/Expression Blend, Photoshop, Homesite, Macromedia FireWorks and DreamWeaver. From January 2005 to March 2011 (6 years 3 months) Designer/Developer @ Responsible for developing and implementing design standards for an online storefront and store administration application called “StoreSense”.
Designed and implemented approximately 170 themes for merchant’s storefronts.
Designed, implemented and maintained the “StoreSense” website.
Performed limited bug fixing in Java code base using Eclipse.
Created marketing materials using various tools such as Photoshop, Illustrator and Flash. From June 2000 to January 2005 (4 years 8 months) Systems Engineer - Medi-Cal @ Designed and maintained the Medi-Cal website.
Responsible for maintaining and monitoring a vb-based auto-dialer call system. From May 1999 to June 2000 (1 year 2 months) Systems Engineer – CSAC @ Led Joint Application Design (JAD), Rapid Application Design (RAD) meetings, and testing efforts for the California Student Aid Commission’s Federal Reporting System.
Responsible for maintaining the Federal Reporting System code in Natural/Adabas. From January 1997 to May 1999 (2 years 5 months) Systems Engineer @ Assisted the EDS legal team in a successful multi-million dollar law-suit against the State of Florida; preparing thousands of evidential documents along with a reference database to be quickly accessed during proceedings and depositions. From January 1996 to January 1997 (1 year 1 month) Senior Graphic Designer @ Responsible for the design of two statewide magazines, working in all aspects of layout & design.
Provided end-to-end support in advertising design with customers and marketing department.
Delivered materials and worked with printer to bring magazines to production.
PageMaker and Photoshop were primary tools used along with hand-drawn illustrations. From January 1992 to January 1996 (4 years 1 month)
Cooper UDesign Leadership @ Cooper UBachelor of Science, Decision Information Sciences @ University of FloridaAssociate of Science, Graphic Design @ Santa Fe Community College Madeline Franke is skilled in: HTML, Photoshop, E-commerce, User Experience, Interaction Design, User Interface, User Interface Design, Experience Design, Information Architecture, Usability Testing, Graphic Design, Mockups, Wire Framing, Illustrator, Mobile Design, Dreamweaver, Visual Design, User-centered Design, User Experience Design, Flash, Adobe Fireworks, User Research, Creative Direction, Information Design, Wireframes, Graphics, OmniGraffle, Heuristic Evaluation, Paper Prototyping, Persona, Axure, Usability, Product Design