Lynne Scott
Director, Membership Marketing at ICMA - International City/County Management Association | Washington, District of Columbia, United States
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Lynne Scott serves as the Director of Membership Marketing at the International City/County Management Association (ICMA), where she leverages her innovative and data-driven approach to enhance member engagement and drive organizational growth. In her current role, Lynne is pivotal in shaping the strategy, planning, and execution of comprehensive membership marketing campaigns that have significantly boosted both recruitment and retention rates among ICMA’s diverse member base. Her ability to analyze market trends and member needs has allowed her to craft targeted initiatives that resonate with local government professionals, fostering a strong sense of community and brand loyalty.
One of Lynne's key achievements at ICMA has been the successful launch of the NextUp program, a low-cost affiliate marketing option designed to provide local government department heads with essential resources and networking opportunities. This initiative not only expanded ICMA's reach but also generated substantial non-dues revenue through innovative digital marketing and promotional campaigns. Lynne's expertise in marketing analytics and content development has been instrumental in creating compelling narratives that highlight the value of ICMA membership, effectively connecting with audiences and driving business results.
With a solid foundation in project management and community outreach, Lynne is adept at navigating the complexities of public policy and government relations. Her strategic thinking and tactical execution ensure that ICMA remains at the forefront of membership marketing within the public sector, continually adapting to the evolving needs of its members. As a passionate advocate for local government professionals, Lynne is committed to empowering them through meaningful engagement and valuable resources, solidifying ICMA's position as a leader in the field.
Director, Membership Marketing at ICMA - International City/County Management Association in June 2015 to Present
Managing Director - Brand Management, Marketing & Outreach at ICMA - International City/County Management Association in August 2023 to Present
Director, Equity and Social Justice at ICMA - International City/County Management Association in July 2020 to September 2024
Director, Marketing, Professional Development at ICMA - International City/County Management Association in May 2009 to May 2015
Senior Marketing Manager at ICMA - International City/County Management Association in January 2001 to May 2009
Marketing Promotions Editor at Council for Advancement and Support of Education in July 2000 to January 2001
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Strategy
Program Management
Association Marketing
Membership Marketing
Cross-functional Coordination
Digital Strategy
Program Design
Multi-Channel Marketing
Brand Management
Project Management
Strategic Communications
Storytelling
Content Development
Marketing Analytics
Marketing Strategy
Marketing
Leadership
Website Development
Nonprofits
Strategic Partnerships
Strategic Planning
Social Media
Community Outreach
Web Content Management
Social Justice
Web Content Management and Development
Web Analytics
Organizational Development
Public Policy
HTML
Higher Logic Thrive
SharePoint Site Administrator
Government
Proposal Writing
Social Networking
SharePoint
Leadership Development
Advertising
Management
Budgets
Public Relations
Community Development
Diversity & Inclusion
Strategic Human Resource Planning
Email Marketing
Mobile Marketing
Content Strategy
Social Media Content Creation
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Discover more about ICMA - International City/County Management AssociationWhat is Lynne Scott email address?
Email Lynne Scott at [email protected]. This email is the most updated Lynne Scott email found in 2026.
What is Lynne Scott phone number?
Lynne Scott phone number is +14238391575 and +14233182878.
How to contact Lynne Scott?
To contact Lynne Scott send an email to [email protected]. If you want to call Lynne Scott try calling on +14238391575 and +14233182878. (updated on October 30, 2024)
What company does Lynne Scott work for?
Lynne Scott works for ICMA - International City/County Management Association
What is Lynne Scott's role at ICMA - International City/County Management Association?
Lynne Scott is Director, Membership Marketing
What industry does Lynne Scott work in?
Lynne Scott works in the Non-Profit Organizations industry.
Lynne Scott Email Addresses
Lynne Scott Phone Numbers
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