Lydia Pickens
Senior Manager, U.S. CRM Contact Management and Next Generation Sales Engine Lead at Zoetis | New York City Metropolitan Area
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Lydia Pickens currently serves as the Senior Manager of US CRM Contact Management and Next Generation Sales Engine (NGSE) Lead at Zoetis, where she plays a pivotal role in enhancing the company's SalesForce platform. With a strong focus on lifecycle management, Lydia has successfully directed numerous platform enhancements that streamline processes and improve user experiences across SalesCloud and Service Cloud. Her recent promotion to Senior Manager in April 2023 is a testament to her exceptional leadership and strategic acumen, as she has consistently exceeded company expectations through her results-driven approach.
Lydia's expertise in B2B marketing, project management, and process improvement has been instrumental in the integration of the NGSE platform iFrame, which has significantly optimized the sales process and enhanced customer engagement. Her ability to build strong relationships and collaborate cross-functionally has enabled her to align key stakeholders around strategic goals, ensuring that initiatives are executed seamlessly. Lydia's outstanding communication skills allow her to effectively convey complex concepts, making her a trusted partner within the organization.
In addition to her technical skills, Lydia possesses a keen understanding of competitive analysis and segmentation, which she leverages to develop targeted marketing strategies that drive results. Her commitment to continuous improvement and innovation positions her as a leader in the industry, making her a valuable asset to Zoetis and the broader CRM landscape. As she continues to lead transformative projects, Lydia remains dedicated to translating strategic business objectives into integrated solutions that foster growth and enhance customer satisfaction.
Senior Manager, U.S. CRM Contact Management and Next Generation Sales Engine Lead at Zoetis in January 2023 to Present
Manager, US NGSE Commercial CRM Enablement at Zoetis in January 2020 to January 2023
Manager, U.S. Customer & Loyalty Marketing at Zoetis in May 2016 to January 2020
Principal at Captivate Communications in December 2013 to May 2016
Director, Acquisition Marketing at LexisNexis Martindale-Hubbell in September 2012 to December 2013
Director, Channel Optimization at LexisNexis in July 2010 to September 2012
Sr. Product Manager at LexisNexis in May 2008 to April 2010
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Rutgers University-New Brunswick, Mini-MBA, January 2014
Rutgers, The State University of New Jersey-New Brunswick, BS
Fairleigh Dickinson University, MBA
Rutgers, The State University of New Jersey - Rutgers Business School, Bachelor's Degree
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Animal Health
Healthcare Industry
Business Strategy
Strategic Planning
B2C Marketing
B2C
Artificial Intelligence (AI)
Product Management
Agile Methodologies
Cross-functional Team Leadership
Salesforce.com
Product Road Mapping
CRM
Go-to-Market Strategy
Agile Web Development
Product Development
Analytical Skills
Pragmatic Marketing
Team Leadership
Team Management
Channel Partners
Channel Strategy
Channel Partner Development
Social Media Measurement
Sales Management
Partner Relationship Management
Omni-Channel Marketing
Audience Segmentation
Digital Strategy
Branding & Identity
Webinar Management
Creative Strategy
Technology Change Management
Lead Change
Customer Insight
Market Research
Veeva Vault
Confluence
Jira
Asana
B2B Marketing Strategy
Customer Loyalty
Databases
Product Launch
Customer Engagement
Life Sciences
Lead Generation
Product Marketing
Online Marketing
Strategy
Marketing Strategy
Marketing Management
SEM
Social Media Marketing
E-commerce
Program Management
Marketing
SEO
Integrated Marketing
Leadership
B2B Marketing
Social Media
Web Marketing
B2B
Email Marketing
Digital Marketing
Business Development
Management
Sales
Direct Sales
User Experience
P&L Management
Marketing Research
Direct Marketing
Competitive Intelligence
Competitive Analysis
Online Advertising
Web Analytics
Strategic Partnerships
Project Management
Process Improvement
Revenue Analysis
Customer Acquisition
Analytics
Customer Retention
Segmentation
Account Management
PPC
Direct Mail
Multi-channel Marketing
Eloqua
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Discover more about ZoetisWhat is Lydia Pickens email address?
Email Lydia Pickens at [email protected] and [email protected]. This email is the most updated Lydia Pickens's email found in 2026.
How to contact Lydia Pickens?
To contact Lydia Pickens send an email to [email protected] or [email protected]. (updated on April 17, 2024)
What company does Lydia Pickens work for?
Lydia Pickens works for Zoetis
What is Lydia Pickens's role at Zoetis?
Lydia Pickens is Senior Manager, U.S. CRM Contact Management and Next Generation Sales Engine Lead
What is Lydia Pickens's Phone Number?
Lydia Pickens's phone (212) ***-*199
What industry does Lydia Pickens work in?
Lydia Pickens works in the Marketing & Advertising industry.
Lydia Pickens Email Addresses
Lydia Pickens Phone Numbers
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