Luke Riley

Luke Riley, ICAE, serves as the Chief Commercial Officer at Village Roadshow, where he leverages his extensive expertise in business development and international markets to drive strategic initiatives and enhance operational performance. As the Chairman of the Asia Pacific Advisory Board and a Global Board Director for the International Association of Amusement Parks and Attractions (IAAPA), Luke plays a pivotal role in shaping the future of the amusement and attractions industry across the region. His tenure at IAAPA has been marked by significant contributions, including his leadership in government relations, where he advocates for policies that foster growth and sustainability within the sector.

Since 2023, Luke has been at the forefront of Asia Pacific Government Relations, focusing on building strong partnerships with local governments and stakeholders to navigate the complexities of the amusement industry. His previous roles, including Chairman of the Asia Pacific Advisory Board from 2019 to 2022 and Global Board Director during the same period, have equipped him with a comprehensive understanding of market dynamics and regulatory frameworks across diverse cultures in Asia. Fluent in Mandarin, Luke's ability to communicate effectively across cultural boundaries enhances his capacity to lead feasibility studies and market analyses that inform strategic decisions.

Luke's involvement in the IAAPA Investment Committee and his past role on the Global Executive Finance Committee further underscore his financial acumen and commitment to fostering innovation within the industry. His skills in procurement, concept design, and contract negotiation are instrumental in driving new business development initiatives, ensuring that IAAPA remains at the forefront of industry trends and challenges. Through his leadership, Luke Riley continues to inspire collaboration and growth, positioning the Asia Pacific region as a vibrant hub for the global attractions industry.