Ludovica Loria
Director of Lifecycle & MarTech at Prose, a Public Benefit Corporation | New York, New York, United States
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Ludovica Loria serves as the Director of Lifecycle & MarTech at Prose, a Public Benefit Corporation, where she is at the forefront of integrating advanced marketing technologies to drive impactful customer engagement and business growth. With a robust background in lifecycle, CRM, and account-based marketing (ABM), Ludovica is passionate about leveraging data-driven insights to enhance customer experiences and optimize marketing strategies. Currently, she is spearheading the establishment of an internal marketing technology stack that is built upon a comprehensive GBQ dataset and sophisticated data pipelines. This initiative is pivotal for developing effective lifecycle communication journeys and precise adtech segmentation, ensuring that Prose can deliver personalized marketing experiences that resonate with its diverse customer base.
In her role, Ludovica translates strategic business goals into actionable requirements, crafting a Marketing Lifecycle Roadmap that aligns with Prose's mission and objectives. She leads a talented team of four lifecycle marketers, focusing on key areas such as acquisition, activation, and upselling, while fostering a culture of collaboration and innovation. Her expertise in reporting and analysis, combined with her skills in digital marketing and campaign execution, enables her to drive measurable results and enhance system performance. Ludovica's ability to manage timelines and build strong interpersonal relationships further enhances her effectiveness as a leader. With a commitment to continuous improvement and a keen eye for new concepts, she is dedicated to pushing the boundaries of digital engagement, ensuring that Prose remains at the cutting edge of marketing technology and customer relationship management.
Director of Lifecycle & MarTech at Prose, a Public Benefit Corporation in March 2023 to Present
Associate Director, MarTech, Retention & Engagement at Freshly in February 2022 to March 2023
CRM Manager at Candid™ in April 2021 to February 2022
Senior CRM Associate at Candid™ in September 2020 to April 2021
CRM Associate at Shutterstock in September 2019 to May 2020
Account Manager at Expedia Group in January 2018 to August 2019
Account Based Marketing Executive at Expedia Group in September 2014 to December 2017
Junior Product Manager at AMILON - Powering Branded Currency in February 2014 to September 2014
Product & CRM Intern at Amazon in May 2013 to November 2013
Market Analyst Intern at Italy-America Chamber of Commerce New York in May 2012 to July 2012
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Brand Marketing
Advertising Campaigns
Marketing Operations
Marketing Automation
Data Analytics
Brand Loyalty
Customer Experience Consulting
Customer Loyalty
Reporting & Analysis
Digital Marketing
Campaign Execution
Digital Engagement
Timelines
Interpersonal Relationships
New Concepts
System Performance
Emotional Management
Coordination Skills
Looker (Software)
Key Performance Indicators
Google Workspace
Marketing Technology
Growth Strategies
Data Management
Product Management
Lifecycle Marketing
E-commerce
Data Analysis
Customer Experience Analysis
Social Media Marketing
Ricerche di mercato
Analisi dei dati
Market Research
Marketing
Pubblicità online
Business development
Marketing communication
Account Management
Project management
CRM
Stata
SQL
Microsoft Excel
Salesforce.com
R
Responsys
Eloqua
Segment
ExactTarget
Mail Chimp
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What is Ludovica Loria email address?
Email Ludovica Loria at [email protected] and [email protected]. This email is the most updated Ludovica Loria email found in 2026.
How to contact Ludovica Loria?
To contact Ludovica Loria send an email to [email protected] or [email protected].
What company does Ludovica Loria work for?
Ludovica Loria works for Prose, a Public Benefit Corporation
What is Ludovica Loria's role at Prose, a Public Benefit Corporation?
Ludovica Loria is Director of Lifecycle & MarTech
What is Ludovica Loria's Phone Number?
Ludovica Loria's phone (212) ***-*229
What industry does Ludovica Loria work in?
Ludovica Loria works in the Personal Care Product Manufacturing industry.
Ludovica Loria Email Addresses
Ludovica Loria Phone Numbers
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