Louis Cheung
Group Creative Director at TBWA Hakuhodo | Guangdong, China
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Louis Cheung serves as the Group Creative Director at TBWA Hakuhodo, where he leads a dynamic team of 20 talented professionals dedicated to crafting innovative communication strategies for high-volume brands. With a keen focus on the automotive sector, particularly Venucia Dong Feng Automobile, as well as various fast-moving consumer goods (FMCG), Louis excels in developing integrated marketing communications that resonate with diverse audiences. His expertise spans both above-the-line (ATL) and below-the-line (BTL) campaigns, ensuring that each project not only meets but exceeds client expectations.
Under his leadership, TBWA Hakuhodo has successfully executed numerous creative advertising initiatives that blend traditional and digital media, enhancing brand architecture and corporate branding efforts. Louis’s approach to creative strategy is deeply rooted in understanding consumer behavior, allowing him to create interactive advertising experiences that engage and entertain. His ability to navigate the complexities of brand development and marketing communications has positioned him as a thought leader in the industry.
Louis's unique blend of creativity and strategic insight is complemented by his vibrant personality, which he believes is essential in fostering a collaborative and innovative team environment. Whether he’s brainstorming new ideas or presenting concepts to clients, his infectious enthusiasm and artistic sensibility shine through, making him a driving force behind TBWA Hakuhodo’s success. As he continues to push the boundaries of creative excellence, Louis remains committed to delivering impactful campaigns that not only achieve high-volume targets but also leave a lasting impression on consumers.
Group Creative Director at TBWA Hakuhodo in April 2016 to Present
Freelance Creative Consultant / Group Creative Director at Saatchi & Saatchi in December 2015 to April 2016
Group Creative Director at Mccann Erickson SGM works in January 2010 to August 2015
Creative Director at TBWA/Hakuhodo in January 2005 to January 2010
Creative Partner at Ortus & Phenomenon Shanghai in January 2001 to January 2004
Associate Creative Director at Euro RSCG Shanghai in January 1999 to January 2001
Creative Group Head at Mccann Erickson Shanghai in January 1996 to January 1999
Senior Art Director at JWT beijing in January 1994 to January 1996
Art Director at Ogilvy & Mather Hong Kong in January 1990 to January 1994
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Creative Strategy
Advertising
Creative Direction
Art Direction
Integrated Marketing
Interactive Advertising
Concept Development
Art
Brand Architecture
Brand Development
Corporate Branding
Digital Media
Outdoor Advertising
Marketing Communications
Entertainment
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What is Louis Cheung email address?
Email Louis Cheung at [email protected]. This email is the most updated Louis Cheung email found in 2026.
How to contact Louis Cheung?
To contact Louis Cheung send an email to [email protected]. (updated on October 30, 2024)
What company does Louis Cheung work for?
Louis Cheung works for TBWA Hakuhodo
What is Louis Cheung's role at TBWA Hakuhodo?
Louis Cheung is Group Creative Director
What is Louis Cheung's Phone Number?
Louis Cheung's phone (**) *** *** 155
Louis Cheung Email Addresses
Louis Cheung Phone Numbers
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