Lonny is a Manager in the Los Angeles office of Bain & Company and a member of the Healthcare, TMT and Consumer Products practices. His experiences span project types, from corporate and business unit strategy to sustained cost transformations. These experiences have also spanned industries covering pharma, tech, financal services and CPG. Prior to Bain, Lonny developed deep expertise in the media sector, both founding and operating a start-up and working within large media companies. These experiences have allowed Lonny to focus on his passion, solving complex business problems and driving the associated results.

VP and GM @ From May 2015 to Present (7 months) Greater Los Angeles AreaManager @ From February 2014 to April 2015 (1 year 3 months) Consultant @ From November 2011 to January 2014 (2 years 3 months) Founder/CEO @ Artist Alliance Entertainment was a consulting and music management company which specialized in unique revenue opportunities within the media industry. The company represented 10 artists and consulted for major record labels, publishers, video game companies and commercial agencies. From January 2006 to September 2009 (3 years 9 months) Manager, Global Marketing @ Developed global strategies for leading artists including Foo Fighters, Christina Aguilera, Kings of Leon and Usher Collaborated with team to integrate global departments and systems following Sony and BMG merger From January 2005 to January 2006 (1 year 1 month) Executive Development Rotation Program @ Two-year rotational program for accomplished media and entertainment professionals. Worked in three different departments during program including: BMG European Marketing & Promotions • Oversaw marketing for six established artists as well as three developing artists for Europe • Initiated Europe-wide partnerships with major media, technology and consumer product companies to secure gratis exposure for BMG artists BMG Global Catalog Division • Conducted feasibility study which identified opportunities in centralized media purchasing and asset production for BMG's direct response television business. Created a business plan based on this study, which was rolled out globally. RCA Music Group • Created online strategies to promote artists via Internet channels and prepare company for emerging revenue streams • Performed market research which quantified music purchase drivers in order to more accurately forecast sales. • Assisted General Manager with his day to day responsibilities From August 2003 to January 2005 (1 year 6 months)

MBA @ Stanford University Graduate School of Business From 2009 to 2011 BS, Entrepreneurship/Marketing @ University of Arizona From 1999 to 2003