Lisa Parslow
Senior Marketing Leader, Customer Base Marketing and Public Sector ANZ. at Workday | Greater Sydney Area
Engage
candidates 10x faster
Enjoy unlimited access and discover candidates outside of LinkedIn
Trusted by 1.4M users from 76% of Fortune 500 companies
The most accurate data ever
CCPA Compliant
GDPR Compliant
150M
Personal Emails
200M
Work Emails
100M
Direct Dials
250M
Professional Profiles
40M
Company Profiles
Find anyone, anywhere
with ContactOut
today
Making remote or global hires?
Connecting
with key decision-makers? We can help.
- 40 emails / month
- 3 phone numbers / month
- Works on standard LinkedIn only
-
Work emails, personal emails,
mobile numbers
No credit card required
Lisa Parslow is a dynamic Principal Marketing Manager at Workday, specializing in the ANZ region, where she leverages her extensive expertise in demand generation to drive impactful marketing initiatives. With a strong foundation as a Certified Practising Marketing Executive, Lisa has a proven track record of crafting and executing innovative marketing strategies that not only meet but exceed ambitious targets. Her role involves the strategic oversight of the Customer Base portfolio, where she has successfully developed and implemented a comprehensive marketing strategy tailored to the unique needs of the ANZ market.
One of Lisa's key projects includes leading the ANZ Elevate, Discover, Corporate Hospitality, and Innovation Day series of events, where she integrates event marketing strategy with digital marketing efforts to create memorable experiences that resonate with stakeholders. Her ability to blend traditional and digital marketing channels ensures that each initiative captures market attention and drives significant lead generation, ultimately contributing to revenue growth.
Previously, Lisa played a pivotal role in shaping the ANZ marketing strategy for the CIO portfolio, showcasing her versatility and deep understanding of B2B marketing dynamics. Her skills in analytics and marketing mix modeling enable her to assess the effectiveness of campaigns and optimize strategies for maximum impact. Additionally, her expertise in vendor management and relationship building fosters strong business alliances that enhance Workday’s market presence. Lisa's commitment to delivering real measurable results positions her as a key player in the high-tech marketing landscape, driving innovation and growth for Workday in the ANZ region.
Senior Marketing Leader, Customer Base Marketing and Public Sector ANZ. at Workday in November 2018 to Present
Field Marketing Manager ANZ at Commvault in March 2018 to November 2018
Director, Applications Marketing Asia Pacific ☁ at Oracle in June 2016 to December 2017
Senior Marketing Manager Applications & Industry Marketing ANZ ☁ at Oracle in June 2009 to June 2016
Director at Marketing Mix Consulting Services in April 2009 to June 2009
ANZ Relational Marketing Manager at Lenovo in February 2008 to March 2009
ANZ Marketing Manager at Autodesk in February 2006 to February 2008
ANZ Marketing Communications Manager at Siebel Systems in October 2005 to February 2006
Marketing Specialist South Asia Area at Teradata in November 2004 to September 2005
Brand Manager, Australia at Experian in August 2001 to November 2004
Marketing Communications Coordinator, Asia Pacific at Integration Management in April 2001 to August 2001
Marketing Communications Coordinator at Wilcom International in March 1999 to April 2001
ANZ Marketing Executive at Southern Graphtec Systems in August 1994 to March 1999
Marketing Assistant at Eminent Marketing in November 1993 to August 1994
See more
See less
Key Performance Indicators
Marketing Budget Management
Interpersonal Communication
Creative Problem Solving
Search Engine Optimization (SEO)
Easily Adaptable
Google Ads
LinkedIn Advertising
Strategic Events
Event Marketing Strategy
Marketing Mix Modeling
Flawless Execution
Creative Events
Brand Awareness
Lead Generation
Marketing Management
Marketing Strategy
Marketing Communications
Demand Generation
Strategy
Marketing
Event Management
Product Marketing
Multi-channel Marketing
B2B Marketing
Vendor Management
Program Management
Market Planning
B2B
Analytics
Go-to-market Strategy
Integrated Marketing
Campaign Management
Direct Marketing
Segmentation
Sales Enablement
Product Management
Business-to-Business (B2B)
Business Strategy
Social Media Marketing
Channel Marketing
Competitive Analysis
Customer Acquisition
Product Launch
Digital Marketing
Digital Strategy
Content Marketing
Content Strategy
Enterprise Software
SaaS
Management
Strategic Partnerships
Leadership
Business Alliances
Presentations
Relationship Building
Marketing Automation
Partner Management
Account Based Marketing
Field Marketing
Growth Marketing
Program Creation
Strategic Marketing
Technology Marketing
See more
See less
Discover more about WorkdayWhat is Lisa Parslow email address?
Email Lisa Parslow at [email protected] and [email protected]. This email is the most updated Lisa Parslow's email found in 2026.
How to contact Lisa Parslow?
To contact Lisa Parslow send an email to [email protected] or [email protected].
What company does Lisa Parslow work for?
Lisa Parslow works for Workday
What is Lisa Parslow's role at Workday?
Lisa Parslow is Senior Marketing Leader, Customer Base Marketing and Public Sector ANZ.
What is Lisa Parslow's Phone Number?
Lisa Parslow's phone (**) *** *** 189
What industry does Lisa Parslow work in?
Lisa Parslow works in the Computer Software industry.
Lisa Parslow Email Addresses
Lisa Parslow Phone Numbers
Get a free list of similar prospects, filtered by title, company, or industry.
Build your Prospect ListPeople like Lisa Parslow
Director of Sales at TEXT2DRIVE
Senior Director, Digital Activation at OMD USA
Chief Executive Officer at Fermyon Technologies
Data Scientist, Advertising Readiness at Amazon
Assistant Professor at Emory University
Reporter at The Washington Post
Studio Host at ESPN
SVP Head CML Portfolio Management at AIG
Senior Costume Designer at Walt Disney Imagineering
Owner at McDonough Media LLC
Owner & President at Drive Research
Anchor/Reporter at WSB-TV
Vice President Of Business Development at Montgomery Lynch & Associates, Inc.
BROKER /MANAGING PRINCIPAL at House Masters Real Estate inc
Managing Principal & Owner at Pristine Development Company 1, LLC & Pristine Express Car Wash, LLC
Show more
Show less