Lisa Middleton
Marketing Director at Smartpress | Eden Prairie, Minnesota, United States
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Lisa Middleton is a seasoned Marketing Director at Smartpress, where her nearly 25 years of experience in the ecommerce sector shine through in her comprehensive approach to marketing strategy. Known for her ability to craft innovative and holistic marketing calendars, Lisa leads a talented team of experts focused on driving conversion, revenue, and customer engagement. Her strategic oversight encompasses a wide array of channels, including PPC, SEO, and traditional advertising, ensuring that every campaign is meticulously designed to optimize return on ad spend (ROAS) while enhancing brand visibility.
At Smartpress, Lisa is currently spearheading key projects that leverage interactive marketing and social media to create an engaging customer experience. Her expertise in search engine optimization (SEO) allows her to manage written content effectively, ensuring that keywords and alt text are strategically integrated to boost organic search performance. With a keen eye for detail, she also oversees the execution of SEM, Shopping, and Display campaigns, continuously analyzing performance metrics to refine strategies and maximize results.
Lisa's leadership style fosters collaboration across departments, enabling her to drive cross-functional projects that align with the company's overarching goals. Her passion for digital strategy and customer retention is evident in her commitment to building lasting relationships with clients, ultimately contributing to Smartpress's reputation as a leader in the ecommerce space. As a marketing professional who thrives on challenges, Lisa Middleton embodies the spirit of innovation and strategic thinking that is essential for success in today's fast-paced digital landscape.
Marketing Director at Smartpress in November 2019 to Present
Senior Director of Product Marketing & Digital Content at ShopHQ in January 2017 to January 2019
Director, Product Marketing at EVINE Live Inc. in January 2012 to January 2016
Sr Manager, Product Management, Merch Ops at EVINE Live Inc. in January 2012 to March 2015
Senior Merchandising Manager, Interactive at ShopHQ in January 2010 to January 2011
Internet Merchandising Manager at ShopNBC in January 2003 to January 2009
Internet Merchandising Specialist at ShopNBC in January 1999 to January 2002
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E-commerce
Retail
Email Marketing
Omniture
Merchandising
Interactive Marketing
Web Analytics
Social Media Marketing
Social Media
Trend Analysis
Facebook
Marketing
Customer Service
Multi-channel Retail
Advertising
Management
Direct Marketing
Multi-channel Marketing
Leadership
Sales
Cross-functional Team Leadership
Product Marketing
Marketing Strategy
ecommerce
Operations Management
Digital Marketing
Digital Strategy
Online Marketing
Content Marketing
Strategic Planning
Strategic Leadership
Category Management
Web Marketing Strategy
Project Management
Search Engine Optimization (SEO)
Copywriting
Sales Presentations
Process Operations
Taxonomy
Web Sales
Product Management
Product Knowledge
Customer Experience
Customer Retention
Data Analytics
Written Communication
Sales Operations
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Discover more about SmartpressWhat is Lisa Middleton email address?
Email Lisa Middleton at [email protected]. This email is the most updated Lisa Middleton email found in 2026.
What is Lisa Middleton phone number?
Lisa Middleton phone number is +19529444064 and +19522394486.
How to contact Lisa Middleton?
To contact Lisa Middleton send an email to [email protected]. If you want to call Lisa Middleton try calling on +19529444064 and +19522394486. (updated on October 29, 2024)
What company does Lisa Middleton work for?
Lisa Middleton works for Smartpress
What is Lisa Middleton's role at Smartpress?
Lisa Middleton is Marketing Director
What industry does Lisa Middleton work in?
Lisa Middleton works in the Printing Services industry.
Lisa Middleton Email Addresses
Lisa Middleton Phone Numbers
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