Lisa Leblanc
Vice President of Marketing at B2W Software, A Trimble Company | Greater Boston
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As Vice President of Marketing at B2W Software, a Trimble Company, Lisa Leblanc is at the forefront of transforming the heavy civil construction industry through innovative marketing strategies and cutting-edge technology solutions. With a robust background in strategic marketing within competitive high-tech markets, Lisa leverages her entrepreneurial spirit and metrics-driven approach to enhance brand equity and market share for B2W's suite of products. Since the company's acquisition by Trimble in 2022, she has played a pivotal role in integrating B2W's offerings into the broader Trimble Construction One ecosystem, which connects people, workflows, and data through unified applications.
Lisa's expertise in demand generation and integrated marketing has been instrumental in driving awareness and adoption of B2W's solutions, which empower construction companies to streamline their operations—from design and estimating to resource scheduling and financial management. Her talent for translating complex business and regulatory challenges into clear, actionable marketing initiatives has enabled B2W to position itself as a leader in the Software as a Service (SaaS) space for the construction sector.
Key projects under her leadership include the development of targeted campaigns that highlight the unique value propositions of B2W's products, fostering strategic partnerships that enhance product offerings, and utilizing digital media and social media platforms to engage with customers and stakeholders effectively. Lisa's commitment to building beloved brands and executing innovative go-to-market strategies continues to drive B2W's growth and success in an ever-evolving industry landscape.
Vice President of Marketing at B2W Software, A Trimble Company in January 2018 to Present
Vice President, Global Marketing and Business Development at Qstream in January 2013 to January 2017
Chief Marketing Officer at Trade Wings in January 2009 to January 2012
Vice President of Marketing at Bottomline Technologies in January 2004 to January 2008
Vice President, Global Marketing (Centra Software) at Saba Software in January 1996 to January 2003
Director of Marketing, Americas and APAC at Avid Technology in January 1990 to January 1996
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Start-ups
Digital Media
Product Marketing
Multi-channel Marketing
Strategy
Social Media
Enterprise Software
Demand Generation
Strategic Partnerships
Brand Management
SaaS
Leadership
Marketing Strategy
Integrated Marketing
Software as a Service (SaaS)
Lead Generation
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Discover more about B2W Software, A Trimble CompanyWhat is Lisa Leblanc email address?
Email Lisa Leblanc at [email protected] and [email protected]. This email is the most updated Lisa Leblanc email found in 2026.
What is Lisa Leblanc phone number?
Lisa Leblanc phone number is +19789142923 and +16035702006.
How to contact Lisa Leblanc?
To contact Lisa Leblanc send an email to [email protected] or [email protected]. If you want to call Lisa Leblanc try calling on +19789142923 and +16035702006. (updated on October 24, 2024)
What is Lisa Leblanc net worth?
Lisa Leblanc has an estimated net worth of $750,000 to $999,999
What company does Lisa Leblanc work for?
Lisa Leblanc works for B2W Software, A Trimble Company
What is Lisa Leblanc's role at B2W Software, A Trimble Company?
Lisa Leblanc is Vice President of Marketing
What industry does Lisa Leblanc work in?
Lisa Leblanc works in the Software Development industry.
Lisa Leblanc Email Addresses
Lisa Leblanc Phone Numbers
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